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Posts Tagged ‘building’

Social Media Marketing, the New Word of Mouth

Friday, September 10th, 2010

When marketing products and services via social networking, a completely new and different approach must be taken from conventional marketing strategy. The difference here is in the way people think about social networking. It is a fact that when marketing via social networking, you must be prepared to engage in more conversation and relationship building than ever before. For some types of products, the increased time requirement to make social media marketing a success simply does not make sense. For others, social media marketing can be just as effective as traditional word of mouth.

In times of economic uncertainty, most people like to do a lot of research and learn as much as they can about a product or service before they buy it. Favorable reviews are very helpful to convince potential customers to go through with the sale. In such cases, it becomes easier to sell your products when they are linked to social networking sites that host interaction with existing customers and positive reviews of your business. An important component of your marketing strategy should be a Facebook integration, allowing your customers a way to interact with your business outside of your own website.

Word of mouth has proven itself, time and time again, as the single most effective method to grow a business and increase sales. More than just promoting your products and services on social networks, there are ways you can convince other people to begin talking for you. Viral marketing ideas come in many forms, but the element of success is always the same. You put something out that there captures the minds of the viewer or entertains them in such a way that they are compelling to post about it on their own social networking pages, blog about it, or email it to friends.



seenBEST Web Design

High time for high traffic

Thursday, September 9th, 2010

How important are high rankings for your business website? The higher you rank, the higher the traffic, and no surprise, the more you’ll generate in new business. SEO is an investment well worth it. You’re not spending, you are investing in your company. To me, spending money on marketing is when you print 5,000 fliers and pass them around town. That’s not really an investment, because 99% of those fliers are going to wind up in the trash and you’ll never see any result. On the other hand, online marketing when done correctly is building long term traffic to your website, which results in permanent links, which results in more traffic. It’s a cumulative effect that will increase your traffic, and new business, gradually over time.

If you’re not already invested in internet marketing, you’re really missing out. Businesses in your industry that have already started marketing online have since gained a considerable advantage over you, and the longer you wait, the harder it will be to take traffic away from them. The time is now to start thinking about the future of your business. This isn’t a get quick rich scheme, but it’s a proven mechanism to building wealth over time. Even a small investment now will pay off big for you later.



seenBEST Web Design

Web design tips for women focused product and services websites

Tuesday, September 7th, 2010

Being a woman myself, I know the importance of making your business website ‘just right’ when it comes time to market women only services.  Imagine that you own a fashion products business with women are your prime customers. What types of subtle and not so subtle design elements should be included to appeal to your target customer? This consideration must begin at the very early stages of design, and carry itself throughout the entire project in order to reach maximum conversion rates.

Some key elements will matter more to a site targeted at women and must be kept in mind: Attractiveness, content friendly, understandable, eye catching, and customer focused. Women are not a fan of boring websites, and the quickest way to turn them off is to produce a bland or boring look. Web pages that represent social aspects, including pictures of other women using and enjoying your products, will add a lot of value to your project.

My experience thus far with website design and online marketing has taught me of one sure-fire way to impress female customers: video marketing. The use of compelling and relevant videos on your website will do wonders for building word of mouth marketing amongst your clientele. Video marketing and media linking is just another tool in the SEO toolbox, with value that goes far beyond page rank. Marketing to women using video is especially important because women like to see body language and expressions. That level of business to client interaction is impossible when using static images alone.

Decision making processes with women are, of course, very different from men. Color schemes, styles, images and videos are processed differently in the female mind. It is important to hire a web design firm that understands these subtle differences when developing websites for gender specific products. Everything from the inclusion of emotional elements to Social Networking geared towards relationship forming can be on the table and open for discussion. The modern website has become a wonderful source for word of mouth opportunities. Provide a home for women on your website and you will find that they’ve started to recommend your website to other women, all on their own.

For intelligent websites that marketing products and services effectively, based on the needs of your business, visit seenBEST Web Design. We are your best solution when you want the best website and you need it to be seen.



seenBEST Web Design

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