by seenBEST Web Design in Phoenix, Arizona
Posts Tagged ‘build’
Monday, October 17th, 2011
Too many businesses make the mistake of thinking, “All I need to do is build a fabulous website that looks amazing and throngs of people will flock to it.” Not true. The question is: How are people going to find it? Investing in creating the best website on the Internet will not make it be seen if you don’t also invest the same or greater amount in creating visibility for the website.
Visibility and design work hand in hand. Great design without targeted visibility is wasted because qualified visitors won’t find it to see it, and high levels of traffic with poor site design is wasted because no one will stay on the site long enough to take the action you want. Before you can design an effective website, you must determine:
- How to drive targeted traffic to your website to get the most visibility, and
- How to design an attractive website that appeals to the target audience and does the job it is intended to do.
Who Is “They” and How Will “They” Find You?
“They” is your target audience, the people who are looking for what you offer. To design a website that attracts and appeals to your target audience, you need to develop a target audience profile with information such as:
- Is your target audience consumers (B2C) or other businesses (B2B)?
- What would a person visiting your website be looking for?
- Are the people in your target audience computer savvy or are they computer novices?
Once you know who your target audience is, you can design a website and start marketing online and offline to drive people to your site. The fastest way to get people to your site is with pay-per-click advertising. You can also:
- Improve your search ranking by using SEO to optimize your website and providing relevant content.
- Build your social networking presence.
- Submit your site to all the major search engines.
- Put your web address on everything – business cards, letterhead, brochures, signs, fliers.
- Tell everyone you know about your website and ask them to visit.
- Issue press releases and announcements.
Build It So They Will Come and Take the Action You Desire
The average first-time visitor to a website spends just 40 seconds on the website. The longer a visitor stays on your site, the more likely they will take the action you desire. Usability is the key. To keep your visitors longer, consider the visual appeal (layout, graphics, colors, balance, fonts), functionality (navigation, call to action, email subscription, social media links), and relevant content (high quality writing, interesting, informative, no errors). In 2007, the Nielsen Norman Group found that designing a website for usability averaged an 83% ROI, a substantial return for online marketing efforts.
Without a design that incorporates these ideas, your website will confuse the visitors and fail to produce results. In the book, 100 Things Every Designer Needs to Know About People, author Susan Weinschenk suggests that, “The shorter the distance to the goal, the more motivated people are to reach it. People are even more motivated when the end is in sight.” Make it easy for the visitor to find you and to know what you want them to do, and you’ll see your business grow.
A good internet marketing firm can do all this and more. The team of experts at seenBest Web Design in Phoenix, AZ, knows the latest trends in the Internet industry and has a solid background in user-centered design, programming, SEO, search engine marketing, social media marketing, testing, web analytics, content writing, and all of the tools necessary to design a website that will generate sales leads. Give us a call today at (602) 456-0150 to schedule your strategic internet marketing review and let us demonstrate ways we can help your business succeed in the digital age.
>> Did you like this article? Ping it!
Monday, September 20th, 2010
What a mess we’re in.
The online marketing industry right now is saturated with poorly trained freelancers, scam artists, and under-skilled web design companies that know little, promise much, and eventually wind up under-performing. When a business owner responds to a piece of spam that promises him SEO that will deliver 3,000 new leads per day for $20 a month, buys it, and gets nothing in return it really hurts the perception he has towards this industry. In his mind, SEO doesn’t work, and it’s very difficult from that moment forward to change his opinion. So many people have been burned this way and they are hesitant to participate again, even after they come in contact with a firm that really can deliver proven online marketing results.
Adding to the problem is the fact that online marketing methods have become confusing and difficult to follow for many business owners. SEM, SEO, PPC, Keywords, Blog, Social Media, PR, Linking, Meta Tags. Most people just scratch their heads and turn away. They don’t have time to figure this out, and most people don’t purchase services they can’t fully understand. Why should they? It’s hard to see real value in any service if you don’t first understand how it works.
Adding even FURTHER to the problem is the basic fact that strategy is more than just an eight letter word. Sure, you could go out and hire a self-proclaimed “Social Media Guru”, but what good is that going to do you when those efforts are not intelligently linked to your overall marketing efforts? Very little unfortunately and therein lays the dilemma. Business owners who have been burned in the past, do not understand the industry, but are willing to give it another try often end up trying some type of piecemeal approach where they hire several different people or companies. They may have a web design person, a social media person, an SEO person, some company in another state handling search engine marketing. Usually most of these organizations never sit down or meet with the business owner. This is a recipe for failure. These strangers, each handling some different aspect of your business presence, do not care whether or not your business generates new leads. They will be more than happy to take your money, however, and as a result you will end up with poor results and the attitude once again that online marketing does not work for you. Wash, rinse, repeat. The cycle continues.
If you own a business and want to become wildly successful you absolutely must establish a successful online marketing strategy. That strategy cannot consist of a piecemeal approach. The game has become very complex and, much like football, it is going to take a trained, well-coordinated team effort to win. Imagine if the owner of the Arizona Cardinals walked outside, pulled 11 complete strangers together that have never met before into the stadium, and had them play a quick pickup game against his team without any prior practice. What would happen? Those poor guys would get crushed. In similar fashion, your business will get crushed by your competition if you don’t hire a complete team that knows the game and has a solid game plan.
seenBEST Web Design knows the detailed methods of online marketing, how to make them work for you, and more importantly how critical it is for all of them to work together in order to bring success to your business. Our team will sit down with you, determine exactly what your business goals are, and then explain to you point by point the online marketing methods that are most cost effective for you to achieve results. We will not suggest driving traffic to your website, for example, without first making sure that your website is adequately designed to convert those visitors into leads. We will not suggest that you build a killer new website without first giving you pointers on ways to design it that will make it easier to market it once it’s complete.
We do these things at no additional cost, first because we understand the industry and we can, and second because the success of our clients is very important to us. SEO, SEM, Social Media, Email Marketing, Blogging, and Web Design are all interlinked with each other. You need to think outside of the box to target, plan for, and achieve business success. The way to do this is through an expert team that will communicate with you, educate you, and work together with your company to bring in real profits! Break the cycle, pull your online marketing team together, and let’s start generating new sales.
Thursday, September 9th, 2010
Content is King
Let’s face it, the online competition for eyeballs of your target audience is tough for most industries, and it’s getting tougher every day. How can you expect success online when facing challenges from hundreds of people all going after the same prize? The key is content and knowing your industry. So many posts and updates and blog posts days are junk. It seems like anyone will post just about anything, as long as they think someone will spend a microsecond of time to read it. Unfortunately, this leads to a tremendous amount of clutter everywhere. Facebook, blogs, email – clogged full of garbage. The way you push your message through all of this mess and reach your target is by posting quality content, based on real-life experience, and loaded with industry knowledge.
Let’s say you have an amazing new product that you would like to announce to the world. The first thing that most people think they SHOULD do to market that product is start making a multitude of posts and updates in many areas as possible. Linking to the product, talking about the product, trying to convince others of the effectiveness of that new product. However, that is not the way to win over the hearts and minds of new customers. A better solution is for you to start describing experiences. What adventures did you encounter while creating your product? In what ways did your product help a customer, or make someones life easier? People are far more likely to respond favorably to stories of others than they are to a bland, one line promotional pitch.
Blogging about your products and services services is a great way to get the word out. When generating content for your blog, think about tips, advice, and ways you can help your target customers. Engaging customers with stories on your blog is a powerful form of word of mouth marketing, similar to having a face to face conversation. It helps to use that mindset when posting, what would you say to a client if they were standing right in front of you right now? When making blog posts, try to think from your clients point of view and make postings that will appeal to their interests.
Generate your blog posts in this way and you will, over time, build traffic and build interest. Content is King, so make sure your content is relevant and make sure you have a lot of it.
Thursday, September 9th, 2010
For a couple of years now I have watched beautiful things happen to a business that has put together an effective web design, coupled with a solid SEO and online marketing plan. There are tools that we use in the industry to track traffic, and you can literally watch traffic climb higher and higher with every passing day. Comparing the traffic reports of company websites, before they began focusing on going after online business, and after, is a real eye opener. If you haven’t already seen it for yourself you would be amazed at the difference in traffic between a top ranked page and one that falls further down the list, several pages deep.
Guess what all of this traffic results in? More sales, more phone calls, more opportunities. I shudder when I find a client that tells me they can’t afford to spend as little as $80 promoting their website. First, because it’s not really spending. You are investing in your business – the goal is to recover those costs, and a whole lot more, via increased business. Second, because it’s so affordable. I’ve seen clients waste thousands of dollars on marketing that doesn’t work – like yellow page ads, printing up fliers, etc. then turn around and tell me that they can’t afford an $80 online marketing plan. It’s nuts!
I’m not saying that people don’t have valid reasons for not wanting to spend money. There are so many people out to scam businesses in our industry. You see spam email every day of SEO providers that promise results. Some people have come to us after being taken by these companies and tell us – well, I’ve done that, it didn’t work. Guess what? It didn’t work because the people took your money and didn’t deliver! That’s the toughest thing about working in this industry, there’s a constant need to prove your worth, prove that you can deliver what you say you can, because other people have placed doubt into the minds of many. In this regards, online marketing and SEO is a lot like automobile repair. Sure, there are a lot of people out to rip you off – they take advantage of the fact that you don’t really know the details of what they are selling you, so you can’t verify that you’re getting anything in return. But the flip side to that is, every once in a while, you find an honest mechanic. Just like auto repair, there are honest companies out there that can and will work wonders for your traffic and sales.
(PS, if you live in the Phoenix area and you need an honest mechanic that does great work, let me know. My friend owns a business called Mile Auto Repair in Tempe. Always honest service!)
Anyways, back to the point. Investing (not spending) a little extra money to build your business base through SEO and online marketing is worth it in every way. Simply adding your business link to a few online directories and making a Facebook page is not enough to expect results. You need to engage in a serious effort to get found, with strategy and planning that will put your products and services in front of the people that are ready to buy from you. It all starts with a keyword analysis and a consultation to determine exactly who your ideal target client is, and the best ways to reach them. There are multiple tools that get called into play to help do research and isolate important keyword phrases that will help your website perform its best. At the end of the day, your website shows up and the competition does not.
Soon you will see more people asking you for business. If you’re not doing this right now, you’re being beaten by companies who are. If you’re trying and you’re not seeing results, you’re being beaten by competition who is. Building your website for higher traffic and positions is like leaving your competition in the dust. The higher your ranking, the better response from new customers, and the further behind your competitors will fall to your trail. Remember, it’s called the information SUPER highway for a reason. Online search is the future of all business transacted and if you’re driving along in an old, beat-up pinto – sooner or later you’re going to break down.
>> Did you like this article? Ping it!