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Posts Tagged ‘build a website’

What is the Benefit of a Custom Website Design?

Tuesday, March 26th, 2013

 

Hi, I’m the Social Network Princess with seenBEST and today we’re going to answer the question:

What is the Benefit of a Custom Website Design?

 

A custom website, unlike a do-it-yourself-website, is a website that has been created by a professional team.

 

As a business owner, you want to have the best website to represent your brand. That’s what you’ll get when you hire experts who have dedicated their lives to helping businesses successfully advertise online.

 

By hiring an expert team, you’ll be able to focus on managing your business instead of stumbling through the complicated process of website design and internet marketing.

 

Bring in more customers! Having a professional website gives you the competitive edge, and will convince potential buyers to choose you over the competition.

 

Getting a custom website for your business is as simple as meeting with seenBEST to discuss your ideas. We handle everything from start to finish, all you have to worry about is taking care of your customers.

 

seenBEST provides comprehensive website design, web development, and internet marketing solutions. If you have any questions about how we can help you get your business found online, call us at (480) 256-9010 to schedule a free consultation.

 

Would you like to connect with me in Social Media? Visit The Social Network Princess website, +1 seenBEST on Google+ at plus.google.com/117422698423525327567/posts and Like us on Facebook, www.facebook.com/seenBEST.Web.Design. Thank you so much for watching, see you next time!

 



seenBEST Web Design

How to Design a Website That Generates New Leads

Monday, October 22nd, 2012

Learning how to build a website isn’t as simple as picking up a book on HTML and creating a basic website. Yes, a website design like that would be perfectly functional, but it wouldn’t help your conversion rates and doesn’t do your business any favors. Wondering how to design a website that’s exciting and relevant to all of the unique aspects your business? More importantly, would you like to design a website that will generate new leads from the internet? Here are six important elements you’ll need to implement in a website design to help generate leads:

 

Perfect Your Platforms

Mobile devices are increasingly connected to the Internet. In fact, almost 20% of all Internet traffic is coming from mobile devices this year, with that number likely to double in the next few years. If you want to get people to convert, you need to know how to design a site that works in different browsers and on different devices. Knowing how to make a website for just one browser or just one operating system is no longer good enough. Focus on web design that is responsive, which means it will preserve the same look and layout throughout all devices. Designing a website that loads quickly and is easy to use on computers as well as tablets and smartphones ensures that your potential leads stick around long enough to commit to your product or service.

 

Distinct Design

Why design a website that looks exactly like all your competitors? If you do not stand out from the competition and offer value to your visitors they will be less inclined to utilize your services. Go for a modern and sleek design that sets you apart from the competition and does a better job of providing your visitors what they are looking for. Hiring a web designer who understands the importance of internet marketing will result in a beautiful website design that gives the extra oomph your website needs to succeed.

 

Clear and Relevant Copy

Don’t waste your users’ time. Visitors to your website have come there seeking out information about your business. They are evaluating how to contact you, if you provide the products or services they are looking for, and in some cases to get a clearer picture about your industry. It’s important for your website to provide clear copy and interesting images that match what your ideal customer is looking for. Relevant website copy is created from a careful blend of market research, industry knowledge, and details about your business that would be helpful to both new and existing customers. A good website design and internet marketing team will take the time to sit down to meet with you, generating a complete understanding of your business before moving forward with the design process.

 

Contact Information

Even though it’s a simple task to provide contact information, many websites eliminate this entirely. Don’t be one of them. Your customers need to know how to contact your business before they can purchase your products or services. Having clear and concise contact information, multiple ways to contact you, and a highly visible and obvious call to action will help increase your conversion rates.

 

Strong SEO

Knowing how to design a website that’s beautiful and has great information is just one piece of the internet marketing puzzle. If you want to achieve success, SEO, or Search Engine Optimization, is equally critical. The creation of an SEO strategy is a complicated process that involves competitor research, industry research, keyword analysis, website programming, copy editing, and content generation. Make sure you consult with an internet marketing team that is skilled in the area of SEO and is able to utilize Search Engine Optimization correctly to increase visibility for your brand.

 

Easy to Find Information

Today’s shoppers are incredibly savvy and they often research and compare products or services from several competing companies before finally making a purchase. Your website must be structured correctly in a way that quickly provides them the information they need when researching. In addition to providing easy access to information, your website should provide information that is trustworthy and factual to get customers on your side. Having useful information on your website establishes your company as the best company to buy from in the eyes of the consumer.

 

Learning how to build a website that generates leads is a complex process. Your site needs to be beautiful, interesting, relevant and well-designed. It must be formed on a strong SEO strategy, with easy to find information and firm calls to action. It’s critical that you get the process right if you want to generate leads. Consulting with an expert web design and internet marketing company can help you create the perfect website for your business. Don’t miss out on the thousands of customers that are searching for you every month! Make the most of your online presence and internet marketing investment by working with professionals to design your next website!

 



seenBEST Web Design

2012 is the Year of Opportunity for Your Business

Monday, January 9th, 2012

Chart Your Business Course for 2012: Check the Economic Trends and
Select Your Next Internet Marketing Move

 

Good news on the economic horizon means opportunities for small businesses to ride a prosperous wave in 2012. Review these recent reports and then consider whether (and how) you should adjust your Internet marketing presence.

 

2012 Business Trends at a Glance: Curving Upward

 

Jobs – Up: Available jobs are increasing, especially in Arizona. Lee McPheters, director of the JPMorgan Chase Economic Outlook Center at Arizona State University, reported Arizona moved from No. 49 among the states for job creation in 2010 all the way up to a top 10 growth state in 2011. Nationwide, the hiring outlook overall for 2012 remains cautiously optimistic, with small business hiring notably expected to increase, according to CareerBuilder 2012 Hiring Forecast. The ABC News 2012 US Economy Forecast cited CEO Brian Hamilton of financial information firm Sageworks, who said, “The jobs numbers are getting better,” and Kiplinger agrees that job creation is picking up.

 

Retail Sales – Up: Not only were holiday retails strong in 2011, according to USA Today, but overall retail sales rose 4.5% year-over-year in 2011, according to the International Council of Shopping Centers and Goldman Sachs Retail Chain Store Sales Index (cited by CNN Money). For small businesses and especially those using refined Internet selling strategies, the news was very good. As Internet Retailer reported, the online holiday shopping season generated at least $35 billion in sales for web retailers according to comScore Inc. Many smaller niche web merchants also closed out the online Christmas shopping season with a nice boost to their fourth quarter sales by making constant updates to their marketing and merchandising plans. Internet businesses gained ground by concentrating on their best customers, using social media and offering highly targeted incentives.

 

Economists – Favorable: Arizona’s economic indicators have been improving, according to the University of Arizona – Arizona Economic Outlook 2012-13. The state’s personal income, wages, and employment are growing at increasingly faster rates. Spending is robust while unemployment, bankruptcies and residential foreclosures are happily declining. Nationally, the 2012 Goldman Sachs white paper, The Outlook for the US Economy, reports household debt burdens have continued to improve. Inflation is not expected to significantly increase. As USA Today reported, holiday retail sales strength, steady manufacturing performance steady and housing market resurgence all point to sustained corporate profitability in the coming year.

 

Business Metrics – Up: Kiplinger estimates the U.S. economy will grow about 2.3% in 2012, a bit faster than the 1.8% pace in 2011, and businesses appear willing to invest in new equipment to expand production after several years of slowed production. A Reuters report observed manufacturing grew at its fastest pace in six months in December, capping a late-year upswing, and a rise in new orders for manufactured goods suggested momentum going into 2012. Another report showed U.S. construction spending neared an 18-month high in November.

 

Consumers – Polling Optimistic: An Associated Press poll result suggests 62% of Americans are optimistic about the economy in coming year, while 78% are hopeful about the year their family will have in 2012. The public’s expectations for this year’s economy reached their highest point since last spring.

 

What Is Your Internet Marketing Agenda in 2012?

Being first to spot an oncoming tide is vital both to boaters and to business owners. Given these economic climate trends, now is the time for small business owners to re-evaluate and re-energize their online marketing campaign. Over the next four weeks, we’ll give you insights and tips for creating websites, SEO/SEM strategies, social media campaigns, and other tools to build your Internet marketing presence and success.

 

1. If you don’t have a website, now is the time to get one. Truly, if you don’t have a viable website, then you are almost certainly missing tremendous business opportunities. If your website has not been redesigned in over three years, it might as well be an old phone book: outdated and not terribly practical. Rather than rush into new marketing channels, it makes sense to build a website that helps establish your brand and reputation while it produces leads and sales. With more online customers out there, you can’t afford to ignore them.

 

2. If you do have a website but don’t show up near the top of the search results page, now is the time to invest in strategic Internet marketing. More than just techie buzz words, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help propel you to the all-important top spots in relevant searches for your products and services. What strategies will make the biggest impact on lead generation for your business? Pay per click advertising via search engine marketing (SEM) and search engine optimization (SEO) can be the most effective forms of marketing activities for your business in 2012.

 

Staying on top of the latest trends is not an easy task. While you focus on the day to day operations of your business, hiring the right SEO and internet marketing company can save you time, money, and increase the bottom line. Google is making more changes to their system in 2012. New website analytics are coming as well. Hiring experts to help update your website design and SEO will keep your business in front of potential customers under the current Google system and continuing as Google evolves.

 

At the same time, consumer Internet use patterns and preferences are favoring social media as well. Webmarketing’s report also showed 55% of companies closed deals from social media leads, and social media is expected to see the biggest increase in investment moving into 2012 as it impacts all facets of marketing strategy.

 

3. If you don’t have an ongoing relationship with your clients, now is the time to establish social media and email campaigns. Social media helps develop interlocking communities, building relationships with site owners, publishers, and bloggers, which in turn bring new link opportunities for SEO. The landscape is diverse, with many areas to focus on including Facebook, YouTube, Twitter, Google+, and LinkedIn. A competent internet marketing firm with the experience to help tie all of these social networks together with your overall SEO and SEM plan will position your business for future success.

 

Experts agree that tapping into social media empowers small businesses with limited budgets (or low cost items) to market to a receptive audience and even create brand recognition and trust. Michael Brito of Social Business News suggests focusing “on building trust with the community first, then figuring out how to monetize (or get a lead).” A company with the right social media strategy can reach and out to customers like never before.

 

4. If you have some Internet marketing pieces but not all, it may be time to compliment what you’re doing with video marketing, PR campaigns, blogging and quality content. Which of these Internet features make sense for your business? Hiring the right internet marketing firm that has a solid understanding of what’s out there and how it can best help your business is key. The companies with the best internet marketing strategies, using the most cost effective marketing techniques that are custom to their business model will outpace the field by generating and converting more leads than the competition.

 

Wow! But Can I Do Any of These Great Things?

To learn how to ski or surf, your best bet is to get an expert skier or surfer to teach you. The expert sets you up with the right equipment, shows you the right moves and why, and stays with you as you learn. You may not need the expert forever, but the coaching prepares you to move forward on your own when you’re ready. And so it is with Internet marketing and website design. The experts at seenBEST Web Design in Phoenix, Arizona, will help you create a successful online marketing campaign using the latest technologies in web design, search engine optimization, social media marketing, video marketing, and internet marketing. Call today (480) 256-9010 for a free consultation and catch the wave to prosperity in 2012!


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