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Posts Tagged ‘body language’

Web design tips for women focused product and services websites

Tuesday, September 7th, 2010

Being a woman myself, I know the importance of making your business website ‘just right’ when it comes time to market women only services.  Imagine that you own a fashion products business with women are your prime customers. What types of subtle and not so subtle design elements should be included to appeal to your target customer? This consideration must begin at the very early stages of design, and carry itself throughout the entire project in order to reach maximum conversion rates.

Some key elements will matter more to a site targeted at women and must be kept in mind: Attractiveness, content friendly, understandable, eye catching, and customer focused. Women are not a fan of boring websites, and the quickest way to turn them off is to produce a bland or boring look. Web pages that represent social aspects, including pictures of other women using and enjoying your products, will add a lot of value to your project.

My experience thus far with website design and online marketing has taught me of one sure-fire way to impress female customers: video marketing. The use of compelling and relevant videos on your website will do wonders for building word of mouth marketing amongst your clientele. Video marketing and media linking is just another tool in the SEO toolbox, with value that goes far beyond page rank. Marketing to women using video is especially important because women like to see body language and expressions. That level of business to client interaction is impossible when using static images alone.

Decision making processes with women are, of course, very different from men. Color schemes, styles, images and videos are processed differently in the female mind. It is important to hire a web design firm that understands these subtle differences when developing websites for gender specific products. Everything from the inclusion of emotional elements to Social Networking geared towards relationship forming can be on the table and open for discussion. The modern website has become a wonderful source for word of mouth opportunities. Provide a home for women on your website and you will find that they’ve started to recommend your website to other women, all on their own.

For intelligent websites that marketing products and services effectively, based on the needs of your business, visit seenBEST Web Design. We are your best solution when you want the best website and you need it to be seen.



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