Online advertising plays a key role in the success of any modern business. At the cutting edge, internet marketing experts employ viral marketing techniques through social media to create instant buzz for brands, establish an online identity, and secure customers. One of the most important marketing methods to further this cause is Video Marketing. However, not all video is created equal. While many video sharing websites exist and many have similar features, only one carries a tremendous user base that will contribute to increased visibility for your products and services.
YouTube, when used for the promotion of a business, provides the perfect platform for the interactive advertising via social media and the web. YouTube is the 2nd most visited website in the world. Every month, over 4 billion hours of video are watched on YouTube and it receives over 1 trillion page views per year. Internet users visit YouTube for a variety of reasons ranging from entertainment, information, news, music, or to simply pass the time. Those millions of YouTube users comprise a massive audience just waiting for your video content and eager to help share and promote your business. When used correctly, YouTube becomes an excellent resource to target potential customers.
Business owners advertise their businesses on YouTube by creating and branding unique channel where they can later create and upload promotional videos. These videos can be embedded from YouTube on website landing pages or blogs and distributed through social media properties. The type of videos that are often created to advertise a business depends on the needs of the business and the goals of the campaign. Typically, online marketers have a variety of different types of videos they use for promotion which include product demonstrations, customer testimonials, virtual tours, how to, and support videos.
However, creating an impressive video and uploading it to YouTube is not enough for success. In order to drive traffic, increase visibility, and see increased sales you need to attract viewers to your videos. Success in YouTube marketing depends upon the quality of video content, its interactivity, the call to action, and most importantly video optimization. An expert internet marketing firm with video production services can help produce and optimize videos for maximum views, and will:
Create keyword rich video channel and description text based on existing SEO campaigns
Include relevant and informative video content
Include the appropriate call to action in the video and in the description
Brand videos with appropriate product logos and slogans
Embed subscription options and overlays within the video
Share the videos on established social media accounts
Embed the video on all necessary websites
Create advertising campaigns for the video to increase visibility and interest
You can instantly promote your business and see results through the use of YouTube, a powerful platform for business video advertising. There are so many different ways to market products and services using YouTube that each type of business often requires a unique strategy. Contact us today if you’d like to get started right now with a custom YouTube marketing strategy and videos that have been scripted, produced, edited, and promoted for your business. In the future we will address unique marketing and promotion strategies for different types of industries via a series of additional blog articles under the title “YouTube Video Marketing”.
a name recognized and trusted as an industry expert?
You can achieve all of these with a blog. Blogging is one of the easiest, least expensive, and most effective social network marketing tools for a small business. According to Technorati’s State of the Blogosphere 2011 report, 13% of all bloggers are entrepreneurs – small business owners – who blog to share expertise (76%), gain professional recognition (70%) and attract new clients (68%).
Why should you blog?
To increase traffic. You and your competition are in a constant battle to get to the top of search engine rankings, which is critical to get more traffic coming to your site. One of the best ways to attract search engines is to provide fresh, relevant, keyword-rich content about your business or industry on your website. To keep a steady flow of increased traffic coming to your website, you need to keep adding content. Blogging is the answer.
To earn high search engine rankings. The more consistent you are in adding content about relevant topics to your website, the more search engines will determine that your site is valuable and give you higher rankings. And once prospects begin to see valuable information on your website, they’ll comment on your blogs and add links to your blogs on their sites, both of which will boost your rankings even higher.
To establish an Internet presence. With limited time and money for marketing, small businesses need to take advantage of the low-cost opportunities available on the Internet to share expertise, build community, and establish relationships with a much larger audience. Your name can quickly be seen by hundreds or thousands of visitors who are looking for the information you provided in your post, and those visitors will tell their friends. They may even put a link to your blog on their Facebook, LinkedIn or other social networking site. In essence, they’re marketing for you.
To keep up with – or stay ahead of – your competition. Do you want to take the early lead or play catch up with your competitors? When you blog about your business and industry at least once or twice a week, the Internet audience will become familiar with your name, and when they’re ready to buy, they’ll come to the name they’ve learned to trust – yours.
Studies have shown that blogging can bring small businesses twice as many visitors as their competitors who don’t blog. And more visitors = more potential clients = more sales!
Blogging is one of the most cost effective marketing tools for a small business. But once you start blogging, you need to be consistent – at least once or twice a week. If you’re not sure you can make this commitment, but you want to realize the amazing benefits of blogging for small businesses, call seenBEST Web Design in Phoenix, AZ. The professionals at seenBEST can help you develop a plan. They can help you:
Create a new website with a blog
Add a blog to an existing website
Perform advanced SEO research that will help guide your blogging efforts
Provide blog training (to individuals and groups)
Provide a seasoned blog writer to help you achieve industry credibility and attract new customers
Build a solid social media marketing program for your business that ties into your blogging efforts
Start blogging today! Call us at (480) 256-9010 to schedule your free consultation, and meet with our internet marketing experts to discuss ways we can help your business achieve marketing success on the internet.
Phoenix, Arizona, businesses are increasing their customer base and sales by leveraging their online marketing presence. Are you? Or are you still stuck using the marketing techniques of the 1900s that no longer work effectively to grow your business? Consider this: when is the last time you…
used a printed phone book?
read a print newspaper?
purchased something that was advertised via junk mail?
paid attention to radio and TV ads?
Was it yesterday? Last month? A year ago? Or longer? You may still encounter those types of advertising from time to time, we all do. However, if you’re like most people, the first thing you will do before making the decision to purchase a product or service is research that product or service online. Reaching the new breed of consumer at this critical moment, at the time they are researching and formulating their purchasing decision on the internet, is the most cost effective form of advertising available to businesses today.
Over 78% of people in the U.S. look for information about products and services on the Internet before they buy. That number is rapidly growing as sales for mobile devices and televisions with internet enabled browsers take off. Even if a friend gave you a referral, you likely still used the Internet to find a phone number, an address, a list of products and services, a price list, or customer reviews.
When your Arizona business markets on the web, anyone anywhere can find information about your company. As a 21st century business owner or manager, connecting with and educating your customers through Internet marketing gives you a competitive edge. To develop your web presence and online marketing campaign, consider these key elements:
Pay per click (PPC) advertising
Search engine optimization (SEO)
Social media marketing (Faceook, Twitter, Google+)
Blogging and content writing
Online video marketing
Over the next few weeks, we’ll cover the basics of these online marketing elements and share tips for maximizing your online presence and increasing your customer base. Our next blog article will focus on web design, giving immediate tips to boost effectiveness and longer-term strategies for extended success.
An online marketing expert from seenBEST Web Design can give your Phoenix area business the best ROI for your marketing dollars by developing an integrated campaign. We are savvy in all areas of online marketing, and will custom tailor an online marketing campaign to effectively meet the needs of your business. Making sense of the new age of online marketing does not have to be confusing or expensive! We are your complete online marketing team, with affordable prices designed to maximize your return on investment.
Please give us a call for your free, no obligation one hour consultation to discuss the needs of your business and the ways we can help you today: (602) 456-0150
The online marketing industry right now is saturated with poorly trained freelancers, scam artists, and under-skilled web design companies that know little, promise much, and eventually wind up under-performing. When a business owner responds to a piece of spam that promises him SEO that will deliver 3,000 new leads per day for $20 a month, buys it, and gets nothing in return it really hurts the perception he has towards this industry. In his mind, SEO doesn’t work, and it’s very difficult from that moment forward to change his opinion. So many people have been burned this way and they are hesitant to participate again, even after they come in contact with a firm that really can deliver proven online marketing results.
Adding to the problem is the fact that online marketing methods have become confusing and difficult to follow for many business owners. SEM, SEO, PPC, Keywords, Blog, Social Media, PR, Linking, Meta Tags. Most people just scratch their heads and turn away. They don’t have time to figure this out, and most people don’t purchase services they can’t fully understand. Why should they? It’s hard to see real value in any service if you don’t first understand how it works.
Adding even FURTHER to the problem is the basic fact that strategy is more than just an eight letter word. Sure, you could go out and hire a self-proclaimed “Social Media Guru”, but what good is that going to do you when those efforts are not intelligently linked to your overall marketing efforts? Very little unfortunately and therein lays the dilemma. Business owners who have been burned in the past, do not understand the industry, but are willing to give it another try often end up trying some type of piecemeal approach where they hire several different people or companies. They may have a web design person, a social media person, an SEO person, some company in another state handling search engine marketing. Usually most of these organizations never sit down or meet with the business owner. This is a recipe for failure. These strangers, each handling some different aspect of your business presence, do not care whether or not your business generates new leads. They will be more than happy to take your money, however, and as a result you will end up with poor results and the attitude once again that online marketing does not work for you. Wash, rinse, repeat. The cycle continues.
If you own a business and want to become wildly successful you absolutely must establish a successful online marketing strategy. That strategy cannot consist of a piecemeal approach. The game has become very complex and, much like football, it is going to take a trained, well-coordinated team effort to win. Imagine if the owner of the Arizona Cardinals walked outside, pulled 11 complete strangers together that have never met before into the stadium, and had them play a quick pickup game against his team without any prior practice. What would happen? Those poor guys would get crushed. In similar fashion, your business will get crushed by your competition if you don’t hire a complete team that knows the game and has a solid game plan.
seenBEST Web Design knows the detailed methods of online marketing, how to make them work for you, and more importantly how critical it is for all of them to work together in order to bring success to your business. Our team will sit down with you, determine exactly what your business goals are, and then explain to you point by point the online marketing methods that are most cost effective for you to achieve results. We will not suggest driving traffic to your website, for example, without first making sure that your website is adequately designed to convert those visitors into leads. We will not suggest that you build a killer new website without first giving you pointers on ways to design it that will make it easier to market it once it’s complete.
We do these things at no additional cost, first because we understand the industry and we can, and second because the success of our clients is very important to us. SEO, SEM, Social Media, Email Marketing, Blogging, and Web Design are all interlinked with each other. You need to think outside of the box to target, plan for, and achieve business success. The way to do this is through an expert team that will communicate with you, educate you, and work together with your company to bring in real profits! Break the cycle, pull your online marketing team together, and let’s start generating new sales.
Online marketing today offers an incredible number of methods, a select few being more effective than the others. Search Engine Marketing and Search Engine Optimization rank number one and number two in terms of marketing effectiveness and possible ROI. So, what ranks number three? When done properly, the third most effective online marketing method is email marketing. If your business is working on a limited budget, employing SEO, SEM, and email marketing would alone guarantee significant business growth. While blogging, social media, videos, and several other techniques are still recommended as part of an overall online marketing strategy, they don’t come close in effectiveness to email marketing.
SEO and SEM are pretty straightforward and easy to understand, but email marketing confuses a lot of people. When using the term email marketing, the first thing that comes to mind for most people is SPAM. Everyone hates SPAM, right? Mass bombing your message to thousands of strangers is NOT an effective email marketing method. However, there ARE many ways to use email as a marketing tool without getting your domain blacklisted and blocked by the internet. Some examples of non spammy ways to make email marketing work for you:
Just about anything your business currently does via mail can be turned into an email marketing opportunity. Emails that are already being generated for routine functions can be turned into email marketing by adding a simple line to each email pitching a new product or service, or announcing a special sale. In this fast paced world no one has time to think about the millions of messages that we are all bombarded with every single day. That’s why effective email marketing works so well. You are using a message that your intended recipient is expecting, and sometimes excited about. Since they are checking email, chances are good that they’re working, so your message will reach them in a decision making mode.
With 93% of all consumers today receiving business data and product information through email every day, any business that ignores email marketing is making a serious mistake. Once you have decided to take on email marketing for your business, the only thing left to do is find an experienced online marketing firm that is willing to sit down with you and help you put everything in place. Competent internet marketing firms will have plans setup that can help you get an effective email marketing campaign off the ground. They will work with you to integrate email marketing into your existing processes and can design a campaign for you that matches existing branding.
Let’s face it, the online competition for eyeballs of your target audience is tough for most industries, and it’s getting tougher every day. How can you expect success online when facing challenges from hundreds of people all going after the same prize? The key is content and knowing your industry. So many posts and updates and blog posts days are junk. It seems like anyone will post just about anything, as long as they think someone will spend a microsecond of time to read it. Unfortunately, this leads to a tremendous amount of clutter everywhere. Facebook, blogs, email – clogged full of garbage. The way you push your message through all of this mess and reach your target is by posting quality content, based on real-life experience, and loaded with industry knowledge.
Let’s say you have an amazing new product that you would like to announce to the world. The first thing that most people think they SHOULD do to market that product is start making a multitude of posts and updates in many areas as possible. Linking to the product, talking about the product, trying to convince others of the effectiveness of that new product. However, that is not the way to win over the hearts and minds of new customers. A better solution is for you to start describing experiences. What adventures did you encounter while creating your product? In what ways did your product help a customer, or make someones life easier? People are far more likely to respond favorably to stories of others than they are to a bland, one line promotional pitch.
Blogging about your products and services services is a great way to get the word out. When generating content for your blog, think about tips, advice, and ways you can help your target customers. Engaging customers with stories on your blog is a powerful form of word of mouth marketing, similar to having a face to face conversation. It helps to use that mindset when posting, what would you say to a client if they were standing right in front of you right now? When making blog posts, try to think from your clients point of view and make postings that will appeal to their interests.
Generate your blog posts in this way and you will, over time, build traffic and build interest. Content is King, so make sure your content is relevant and make sure you have a lot of it.
Of all forms of marketing available to your business, effective SEO is the MOST effective and least costly method to keep you moving towards further growth, success, and profits. So many companies have struggled with growth in this economy. Yet, I have personally watched businesses reach record profits, even through a recession. The secret has been the same for all, strong online presence. It’s true that if you supply effective SEO your business website you will grow. The reason is simple. Most businesses, your competitors, do not yet grasp the importance of the internet on the mind and purchasing habits of their target clients. That makes it easy for the few that ‘get it’ to rake in record profits.
Linking your business sites to relevant areas where customers will be searching for your services is a difficult task. There are many factors involved, and an entire industry of specialists has been formed to make sure that your website beats out the competition. If growth is your goal, you should immediately seek out these experts and ask them to start marketing your business to your clients today. But the secret to selling online goes beyond just knowing where the customers are searching. Your website must become a digital handshake between you and your client. You need a compact, easy to use website that has been optimized for your target client and marketed to the right people.
So many website providers today focus on only one element of the process. They either design a website, or they market your website. Rarely do you find a company that does both, and does them both well. However, that’s exactly what you’ll need to be a success. It does little good if people find your website only to turn away because they aren’t getting the information they need from your pages. It also does little good if your website is perfect, but can’t be found by your customers.
It’s time to upgrade the techniques of your outsourced web team. Look for companies that utilize cutting-edge online marketing strategies, combined with effective page design, and are willing to sit down with you to understand your business and goals. These elements are crucial to making your efforts count. Year by year I have observed new trends in the website industry. Your website solutions provider must stay on top of the latest and greatest methods and incorporate new ideas when promoting your business.
Web Marketing Elements
After all, this is the future of your business on the line! If your website company cannot explain to you the benefits of SEO, blogging, tweets, social media, landing pages, click tracking, page speed, custom search, Google caffeine, article distribution, video linking, or PPC, it’s time to find another company. Further, if they can’t demonstrate to you effective past performance, you also need to move on. In today’s economy, time is too short and the risks are too large to play games with your ROI.
Once you find that company that is willing to sit down with you, work with your business, and knows all elements of the industry – both online marketing and page design, keep them. They will keep your business on the fast track to profits.
Phoenix / Ahwatukee Arizona: 15815 S. 46th St., Suite 116, Phoenix, AZ 85048 Chandler Arizona: 281 N. Roosevelt Ave. Suite #1, Chandler, AZ 85226 Phone: (480) 256-9010 | Email:firstname.lastname@example.org
Specializing in website design and internet marketing services for these Arizona cities: Apache Junction, Ahwatukee, Carefree, Cave Creek, Chandler, Chandler Heights, Fountain Hills, Gilbert, Glendale, Higley, Laveen, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale, Tempe