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Posts Tagged ‘best’

Harlem Shake | What’s Hot in Social Media?

Monday, February 11th, 2013

The Social Network Princess with seenBEST Web Design talks about: What’s Hot in Social Media? In this video, read about the Harlem Shake, a new dance craze on YouTube. With millions of video views in only a week, the Harlem Shake is definitely making an impression in social media. Could this turn out to be bigger than Gangnam Style? Either way, a lot of people are having tons of fun trying out new dances and disguises!

 

 

Did you know that a combination of social media and video is a great way to get your business seen online? Let seenBEST help you put together the perfect strategy of video marketing combined with social marketing to educate and entertain YOUR target market.

 

 



seenBEST Web Design

Does Your Best Sales Representative Dress Poorly?

Monday, September 20th, 2010

Merriam-Webster defines company as: “An association of persons for carrying on a commercial or industrial enterprise.”

The key phrase in all of this being ‘persons’. We all know that companies are comprised of real people, people that are doing all of the talking, all of the selling, all of the business. If a company has a story to tell, the people of that company are always ready to deliver the message. But what if your company was its own person, with its own voice? If your business could speak for itself what would it say? Wouldn’t it be great if your company, as an entity, could walk around on its own accord, talk to interested parties, and bring in new business all on its own? Interestingly enough if you have a website for your business that’s exactly what it’s doing. Most people don’t think of a website in this way, but that IS the reality of what is happening. In this digital age no one makes a purchase without first looking over the website of the business where they intend to buy.

Long after the lights go out at night and when all of the employees are sleeping, on major holidays, even while your best human sales representative is at home in bed sick with the flu, the company website is still there. And it’s talking. It’s constantly networking, shaking hands, telling stories about your business and singing sales jingles into the ears of its visitors. Your website is your very best sales representative, working longer, harder, and more effectively than any other person on your team. So if your website is dressed poorly, is shy around strangers, or knows very little about the products and services your company has to offer things are going to start going downhill really fast.

A well designed website has unlimited potential to sell products and make money for your business. It can talk to 20, 50, 100 people all at the same time. It can talk to anyone, anywhere, without boundaries. So if your website is your best sales representative why wouldn’t you want it to look as sharp as possible? The internet is like a large banquet hall stuffed full packed with competitors. For every one interested buyer there are 100 other representatives from 100 other companies ready to compete. You better hope that your sales rep is pretty darn impressive if you’re going to walk out of that room with a sale! That’s where seenBEST Web Design comes in. We are the personal stylists, image consultants, and speechwriters for your website. We go into that banquet hall, look at everyone standing in the room, and take detailed notes about how they look and what they say. We then put together a look and script for YOUR sales representative that beats them all.

Your Best Sales RepresentativeWe design websites for your business using all of the latest web technologies and the very best graphic designs. Remember, when your website walks into that room we want it to be sharp. Not too flashy, however. We don’t want your website to walk in with a goofy looking fluorescent green suit because that’s not going to be effective either. We want it to look professional, clean and crisp. Looks, however, are only part of the equation. Remember when your mother told you that beauty is only skin deep? If your website is beautiful but cannot speak clearly and effectively in front of others it will never amount to anything. That is why we sit down with you and your team, learn everything we can about your business, who your clients are, who your target audience is, and the story behind your company and why it exists and is successful. We then wrap all of that into a clear and concise message. When all is said and done, your website is not just beautiful; it is speaking words of gold to everyone close enough to hear.

And after your website is looks and sounds amazing we can do a whole lot more. We can deliver truckloads of new leads to come visit and listen to its sales pitch (online marketing), we can get it first in line at the ticket counter to every hot business mixer in the city (SEO), and we can give it a bullhorn to shout your company message out to a crowded room (Social Media). But first and long before ANY of that happens, let’s again double check and make sure that it looks and sounds perfect. Otherwise, you’re just paying a lot of money to send out a poorly dressed sales representative that knows nothing about your business. Now how effective do you think that will be?



seenBEST Web Design

Leave Your Competition in the Dust.

Thursday, September 9th, 2010

For a couple of years now I have watched beautiful things happen to a business that has put together an effective web design, coupled with a solid SEO and online marketing plan. There are tools that we use in the industry to track traffic, and you can literally watch traffic climb higher and higher with every passing day. Comparing the traffic reports of company websites, before they began focusing on going after online business, and after, is a real eye opener. If you haven’t already seen it for yourself you would be amazed at the difference in traffic between a top ranked page and one that falls further down the list, several pages deep.

Guess what all of this traffic results in? More sales, more phone calls, more opportunities. I shudder when I find a client that tells me they can’t afford to spend as little as $80 promoting their website. First, because it’s not really spending. You are investing in your business – the goal is to recover those costs, and a whole lot more, via increased business. Second, because it’s so affordable. I’ve seen clients waste thousands of dollars on marketing that doesn’t work – like yellow page ads, printing up fliers, etc. then turn around and tell me that they can’t afford an $80 online marketing plan. It’s nuts!

I’m not saying that people don’t have valid reasons for not wanting to spend money. There are so many people out to scam businesses in our industry. You see spam email every day of SEO providers that promise results. Some people have come to us after being taken by these companies and tell us – well, I’ve done that, it didn’t work. Guess what? It didn’t work because the people took your money and didn’t deliver! That’s the toughest thing about working in this industry, there’s a constant need to prove your worth, prove that you can deliver what you say you can, because other people have placed doubt into the minds of many. In this regards, online marketing and SEO is a lot like automobile repair. Sure, there are a lot of people out to rip you off – they take advantage of the fact that you don’t really know the details of what they are selling you, so you can’t verify that you’re getting anything in return. But the flip side to that is, every once in a while, you find an honest mechanic. Just like auto repair, there are honest companies out there that can and will work wonders for your traffic and sales.

Leaving your competition in the dust

(PS, if you live in the Phoenix area and you need an honest mechanic that does great work, let me know. My friend owns a business called Mile Auto Repair in Tempe. Always honest service!)

Anyways, back to the point. Investing (not spending) a little extra money to build your business base through SEO and online marketing is worth it in every way. Simply adding your business link to a few online directories and making a Facebook page is not enough to expect results. You need to engage in a serious effort to get found, with strategy and planning that will put your products and services in front of the people that are ready to buy from you. It all starts with a keyword analysis and a consultation to determine exactly who your ideal target client is, and the best ways to reach them. There are multiple tools that get called into play to help do research and isolate important keyword phrases that will help your website perform its best. At the end of the day, your website shows up and the competition does not.

Soon you will see more people asking you for business. If you’re not doing this right now, you’re being beaten by companies who are. If you’re trying and you’re not seeing results, you’re being beaten by competition who is. Building your website for higher traffic and positions is like leaving your competition in the dust. The higher your ranking, the better response from new customers, and the further behind your competitors will fall to your trail. Remember, it’s called the information SUPER highway for a reason. Online search is the future of all business transacted and if you’re driving along in an old, beat-up pinto – sooner or later you’re going to break down.


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seenBEST Web Design

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