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Posts Tagged ‘articles’

Business Marketing Tip: Focus on the Positive

Wednesday, February 6th, 2013

Focus on the PositiveHave you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.

 

Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.

 

How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:

  • Go back and make note of every advertising method you have ever tried in the past
  • Now examine and make note of all of the current ways you are spending money to advertise your business
  • List each marketing type above in a spreadsheet
  • For each method in the list, write down the total amount of money spent on that advertising method to date
  • You should also calculate in the cost of time allocated by staff members to the total amount spent for each
  • Now add up how much projected revenue you’ve gained from each of those methods to date
  • Including recurring revenue from clients who found you via that one method but used your services multiple times

 

Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:

 

Marketing Methods Analysis

 

How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:

 

 

The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.

 

Focus on the Positive to Improve Your Advertising

To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.

 

Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.

 

 



seenBEST Web Design

Why You Should Create Fresh Content for Your Website on a Regular Basis

Friday, November 2nd, 2012

While many business owners know that it’s important to create and update website content on a regular basis, very few actually follow through with the task. The main reason why businesses fail to produce new content is time, most companies simply do not have the time necessary to invest in content creation. Another is a lack of ideas, most businesses have not created a content marketing strategy to help them plan out the creation of content.

 

However, a lack of fresh content can be a serious problem when it comes to business growth. Without fresh content, your website will quickly fall out of date in the eyes of major search engines, including Google. That can cause traffic flow problems and will make it easier for your website to fall behind the competition in search engine rankings. Additionally, your website and social media properties will become stale to visitors and potential customers.

 

A good content marketing strategy for any business involves the creation of new, high-quality content on a daily, weekly, or monthly basis. This helps your business a number of ways, mainly:

  • Existing customers will check back to your website and social media properties often to find out what’s new
  • Your website will perform better in major search engines and will position higher than your competitors
  • Potential customers visiting your website will be more inclined to purchase your products or services if the information is recent and relevant to their needs
  • Website visitors fall into two categories. They either want new information or they want a product or service.

 

Products and Services

In the case of selling services, content creation involves the creation of helpful information and media that explains your services, what you do, and how you can help. Potential customers want to know if your service fits their needs and how much money your services cost. If your website provides regular and fresh content concerning your services it will be more likely to help you close a sale.

 

In the case of products, potential customers want to know everything about the product. They want to see images and videos of the product, and they want reliable descriptions and technical specs. It’s also helpful if you provide a place for customer reviews. Customer reviews do count as fresh content for a website, and they provide valuable information to other potential customers.

 

Information

People are always looking for new information on a wide variety of topics. Some individuals want to know more about business or personal finance. Others want to know how to remodel their homes, decorate and fix minor repairs. Still, others are looking to broaden their overall knowledge or be entertained by blog articles.

 

Keep in mind that every unique individual is looking for specific answers to their own angle on a question. That is why content creation should be an endless process for your business. The more content you produce better prepares your website to answer a broad range possible of questions presented by people searching, which leads to an increase in website visitors. After they visit, providing those visitors with quality information on the topics they are searching for could translate into increased leads and sales.

 

Social Websites

Social media is a great place to share ideas and keep your friends, family, coworkers and potential clients and customers up-to-date, but it’s useless if you have nothing new to share. When you have no new links, videos, information or discounts to share you stop updating your webpages and chances are good that you’ll also stop updating your social media pages. A content creation strategy ensures that you will always have regular content for your website, which in turns fuels content for your social media channels.

 

Internet Marketing

Since many businesses lack the time and often the internal resources to produce fresh and relevant content for websites and social media, hiring an Internet Marketing firm can help dramatically. A good internet marketing firm can first sit down with your business, learn about your customers, and help you develop a plan to generate fresh and appealing content. The Internet Marketing firm will can utilize a team of professionals that is almost always unavailable to a small to mid-sized business. The team will often include a content writer, advertising professional, videographer, photographer, website designer and web developer who all work together to produce interesting new:

  • Articles and blog posts
  • Graphics and photographs
  • Videos
  • Website pages
  • Applications
  •  Contests and promotions

 

When you hire a professional Internet Marketing firm to help you implement a content marketing strategy you free up internal time and resources for other projects, saving time and money. The fresh content these professionals produce will help your business remain competitive, attract new visitors, and successfully contribute to the overall growth of your business.

 

 



seenBEST Web Design

Why Is Quality Content So Important to Online Marketing?

Thursday, May 3rd, 2012

Quality content has become one of the most important elements of online marketing. Search engines are constantly revising their algorithms to improve search results and satisfy online consumers who want to find information and solutions. Sites with high quality, legitimate, credible content are among the top results. Sophisticated search engine algorithms penalize sites that provide a poor user experience with low quality content, awarding such sites low search rankings.

 

Internet savvy marketing professionals recognize the need for quality content in online marketing strategies. A Content Marketing Institute study found that “93% of marketing professionals create, or plan to create, content marketing as part of their overall programs in 2012.” Why?

  • Original, relevant content improves search engine rankings and increases conversion rates.
  • Informative, useful content generates targeted website traffic and provides new sales leads.
  • Great content pieces are shared by visitors and can spread quickly – virally – further improving search rankings.
  • Quality content builds trust and establishes a reputation of leadership, resulting in customer loyalty and referrals.

 

What constitutes “quality” content?

 

Consumers search the web for information to help them solve a problem or to learn something. They don’t want a sales pitch. That fact means companies must rethink their approach to online promotion. A highly effective emerging strategy for writing content pieces is to fashion them so they don’t overtly look or sound like they are selling. So how can you write such quality content?

  • Deliver content that is well-crafted, customized, and professionally written. It should engage the visitor, keep them on the page longer, and represent you as an authority on the topic.
  • Focus on addressing one topic in a content piece. To gather the material for an article, for example, you might select a topic and make a list of questions and answers that address the topic thoroughly. Visitors who find the information they seek will be encouraged to stay longer on your site and to share your content, which will improve search engine rankings.
  • Review a list of questions Google uses in assessing “higher-quality” sites vs “lower-quality” sites. Fresh, quality content, frequently updated, helps your site rank high for the long-term.

 

Social content, blogs, videos, articles, press releases, posts, reports, surveys – all aim to provide content that your visitors will enjoy reading, watching or listening to, and sharing with their family, friends, and colleagues. Attracting more targeted visitors and earning their respect with quality content will build a strong network of linking and extended visit times, putting your site among the top search rankings and ultimately increasing sales!

 

Your online marketing program must include quality content writing and expert web design to be successful. Contact the professionals at seenBEST Internet Marketing in Phoenix, Arizona to create a winning web strategy…and you’ll soon begin reaping the benefits of quality content and online marketing!

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Does Your Best Sales Representative Dress Poorly?

Monday, September 20th, 2010

Merriam-Webster defines company as: “An association of persons for carrying on a commercial or industrial enterprise.”

The key phrase in all of this being ‘persons’. We all know that companies are comprised of real people, people that are doing all of the talking, all of the selling, all of the business. If a company has a story to tell, the people of that company are always ready to deliver the message. But what if your company was its own person, with its own voice? If your business could speak for itself what would it say? Wouldn’t it be great if your company, as an entity, could walk around on its own accord, talk to interested parties, and bring in new business all on its own? Interestingly enough if you have a website for your business that’s exactly what it’s doing. Most people don’t think of a website in this way, but that IS the reality of what is happening. In this digital age no one makes a purchase without first looking over the website of the business where they intend to buy.

Long after the lights go out at night and when all of the employees are sleeping, on major holidays, even while your best human sales representative is at home in bed sick with the flu, the company website is still there. And it’s talking. It’s constantly networking, shaking hands, telling stories about your business and singing sales jingles into the ears of its visitors. Your website is your very best sales representative, working longer, harder, and more effectively than any other person on your team. So if your website is dressed poorly, is shy around strangers, or knows very little about the products and services your company has to offer things are going to start going downhill really fast.

A well designed website has unlimited potential to sell products and make money for your business. It can talk to 20, 50, 100 people all at the same time. It can talk to anyone, anywhere, without boundaries. So if your website is your best sales representative why wouldn’t you want it to look as sharp as possible? The internet is like a large banquet hall stuffed full packed with competitors. For every one interested buyer there are 100 other representatives from 100 other companies ready to compete. You better hope that your sales rep is pretty darn impressive if you’re going to walk out of that room with a sale! That’s where seenBEST Web Design comes in. We are the personal stylists, image consultants, and speechwriters for your website. We go into that banquet hall, look at everyone standing in the room, and take detailed notes about how they look and what they say. We then put together a look and script for YOUR sales representative that beats them all.

Your Best Sales RepresentativeWe design websites for your business using all of the latest web technologies and the very best graphic designs. Remember, when your website walks into that room we want it to be sharp. Not too flashy, however. We don’t want your website to walk in with a goofy looking fluorescent green suit because that’s not going to be effective either. We want it to look professional, clean and crisp. Looks, however, are only part of the equation. Remember when your mother told you that beauty is only skin deep? If your website is beautiful but cannot speak clearly and effectively in front of others it will never amount to anything. That is why we sit down with you and your team, learn everything we can about your business, who your clients are, who your target audience is, and the story behind your company and why it exists and is successful. We then wrap all of that into a clear and concise message. When all is said and done, your website is not just beautiful; it is speaking words of gold to everyone close enough to hear.

And after your website is looks and sounds amazing we can do a whole lot more. We can deliver truckloads of new leads to come visit and listen to its sales pitch (online marketing), we can get it first in line at the ticket counter to every hot business mixer in the city (SEO), and we can give it a bullhorn to shout your company message out to a crowded room (Social Media). But first and long before ANY of that happens, let’s again double check and make sure that it looks and sounds perfect. Otherwise, you’re just paying a lot of money to send out a poorly dressed sales representative that knows nothing about your business. Now how effective do you think that will be?



seenBEST Web Design

Search Engine Optimization is a Connection to New Business

Friday, September 10th, 2010

Search engine optimization services are booming, and for good reason. With Search engine optimization experts guiding your website, your business can extend marketing reach to a maximum  number of customers and increase sales at a staggering rate. With practically everyone using the internet now to search for products and services, it’s important to put your website in front of them as often as possible. In most cases, if you wish to grow and increase business, search engine optimization services are one of the very few ways for you to be successful.

seenBEST Web Design, SEO, and Online MarketingSEO is a complex field that is changing every single day. Search engines are constantly updating their ranking techniques while competitors are constantly trying to beat your website and are employing new methods regularly. To pull in maximum traffic for your website, it is essential to hire a specialist that stays on top of these new developments and implements the effective ones for your site. Search engine optimization is about understanding everything about your website, from page content, to blogs, natural traffic, back links, keywords, meta tags, pay per click links and more. Hiring an expert that is familiar with these terms will win you new projects if applied and put to practice properly.

Irrespective of any site promotion techniques you apply, one thing is sure. Content is king. That is the most important concept to keep in mind if your goal is to leave your competition in the dust. Adding business related content that applies pre-determined keywords in articles, page content, and blogs is very important. Customers naturally search by using keywords and key phrases, so it’s imperative to correctly identify what those are and how to best target them.

For information about expert SEO services for your business, visit seenBEST Web Design. Our Phoenix, Arizona company will get your business seen online and increase sales for your company.  We offer professional web design, SEO, and online marketing services.



seenBEST Web Design

SEO – An effective way to organically press release your products

Friday, September 3rd, 2010

I’ve been in the SEO and web design business long enough to witness first hand the power for true SEO and the positive effect it can have on a business. Whether your website is already public, or still under creation, it is very important to invest in good SEO as soon as possible.

An example of what is possible is the Google search for Affordable Phoenix SEO. Our company, my PC Techs, appears anywhere from three to four times on page one for this search term, depending on the time of day. That’s three or four links at the SAME TIME on page one. Being on the first page of search results in this way increases our chances of gaining the business of anyone who searches for that term considerably.

Imagine you are launching a new product of your business and you are thinking of ways, including press releases, to make the news public. It can get costly to promote through paid channels, unless your website already generates significant traffic organically. When you begin to generate organic traffic, your announcement has just become easier. The traffic that visits your site will be targeted customers already interested in the types of products your company typically sells, and thanks to the wonders of social networking sites, those visitors will probably help you in the promotion process.

There have been many changes and advancements with search engine optimization and website design over the past couple of years. By hiring an affordable, local company to help you stay on the cutting-edge you will be investing in greater profits for your business.I have met many people that come to think of online marketing as an expense. It’s not, when done properly. It is an investment that can return multiple times what you pay out in new income.

Getting Found OnlineWe can help you link blogging, articles, social media marketing, SEM, SEO and other techniques into a strategy that will help you generate traffic. With any new website design, we provide complete SEO and online marketing package options. If you’d like to create a website from scratch ready to go we can help. If you already have a website and need it to turn into a marketing machine, we can also help.

The times are changing and no other marketing method exists that is as powerful as online marketing. Everyone now uses mobile devices and personal computers to locate service providers and products. Don’t be left behind in this digital revolution.



seenBEST Web Design

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