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Posts Tagged ‘ahwatukee’

Are Your Marketing Dollars Working for You or Against You?

Thursday, October 27th, 2011

I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.

 

When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:

 

  • How prospects find them.
  • How to track results to determine which marketing programs are working effectively.
  • How much money they’re spending on ineffective marketing programs.

 

The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.

 

If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.

 

 

Be Where Your Audience Is Looking

 

Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.

 

People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:

 

  • Television ads are often avoided through the use of TV capture devices such as TiVo
  • Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
  • Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online

 

The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.

 

In order to increase ROI through effective Internet marketing, you need to know:

 

  • Who your target audience is.
  • What they may be thinking about when they need your product or service.
  • Who your competition is and what is their message.
  • Which of the many Internet marketing technologies are best suited to produce results for your business.

 

The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:

 

  • Developing effective branding for your products and services.
  • Creating clear and concise marketing messages.
  • Clearly communicating value to your potential clients.
  • Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.

 

Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.

 

Measuring Internet Marketing Results


So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:

 

  • Website traffic?
  • Conversions?
  • Click-throughs?
  • Visibility/brand image?
  • Sales revenue?
  • Number of subscribers?

 

The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.

 

The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.

 

If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.

 

 


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seenBEST Web Design

4th of July Fireworks 2011

Monday, July 4th, 2011

Fireworks Show from the Ahwatukee Red, White, and Boom! in Ahwatukee, Arizona. Captured Sunday, July 03, 2011.

View in YouTube


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seenBEST Web Design

Web Design Company Offers Job to Phoenix, Arizona

Wednesday, June 15th, 2011

Web design and online marketing company seenBEST Web Design offers new job to Phoenix, Arizona

seenBEST Web Design is a rapidly growing website design, web development, and online marketing company in Phoenix, Arizona looking to expand its team of experts. We are looking for a fresh and energetic internet guru who loves to code PHP, has a good understanding of web design methods, and is familiar with SEO, SEM, and social marketing concepts. You should be well rounded, with a good understanding of the following:

 

  • PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Zen Cart, Magento
  • mySQL and Cpanel
  • Drupal, WordPress, Joomla
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM), Google Adwords
  • Dreamweaver, Photoshop
  • Knowledge of additional languages and architectures A+

 

We are located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just west of the I-10. This is a temporary contract to hire position with flexible working hours.

 

Why seenBEST Web Design?

 

  • Unlimited potential to grow your career
  • We value your creative and innovative solutions
  • Flexible working hours
  • Family owned, family friendly company
  • You WILL learn a lot! We are at the cutting edge of internet development and have many projects and ideas for new projects that will challenge your abilities

 

Do not send over project portfolios, there will be time to discuss your past projects and designs during our interview. To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. This is a temporary contract to hire position and will be based out of our office. Interested? Send a detailed resume in Word or PDF to jobs@seenbest-web-design.com

 

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***

 

 

 


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seenBEST Web Design

PHP Developer Job Available

Thursday, March 24th, 2011

seenBEST Web Design is growing rapidly and is looking to add a PHP Developer to our team. We are located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just west of the I-10.

The right candidate is someone looking to be part of a fresh and energetic web team, loves code, and has at minimum a good understanding of web design concepts, SEO, SEM, and social networking. You will consider yourself more of a programmer than a designer. You should have experience in the following:

  • PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Zen Cart
  • Magento
  • Drupal
  • WordPress
  • Joomla
  • Windows, Dreamweaver, Photoshop
  • Knowledge of additional languages and architectures

This is a temporary contract to hire position and will be based out of our Ahwatukee office, with flexible working hours!

Interested? Send a detailed resume in Word or PDF to [Click Here to Email Your Resume].

Do not send over project portfolios, there will be time to discuss your past projects and designs during our interview. To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. Thank you!

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***

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seenBEST Web Design

Job Offer: Web Design, Website Development, SEO in Phoenix, Arizona

Friday, January 14th, 2011


seenBEST Web Design is a rapidly growing Phoenix Web Design, Online Marketing and SEO company in Phoenix, Arizona. Due to rapid acquisition of clients we are looking to add more talent to our team.

seenBEST Web Design, a division of my PC Techs, is a team of ‘tech people’ that does things differently – in ways that you will appreciate! Here are a few of the benefits you will enjoy:

  • Unlimited growth potential
  • The ability to apply creative and innovative solutions to problems
  • Complete and total control over your projects
  • Flexible working hours
  • Located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just off of the I-10 and Chandler
  • You WILL learn a lot! We have many projects and ideas for new projects that will challenge your abilities
  • Work for a tech company, with tech owners, and a team that understands YOU and YOUR needs

The right candidate is someone that has a well-rounded set of web skills. You should have experience with web design AND development, with at least basic knowledge of search engine marketing, search engine optimization, and social networking. If this is you, schedule your interview today! This position is contract to hire and will be based in our Ahwatukee office.

Interested? Send a detailed resume in Word or PDF to [Click Here to Email Your Resume]. Please do not send over design samples, there will be time to discuss your past projects and designs during our interview.

To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. Thank you!

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***


 Requirements

  • Must have a good working knowledge of PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Must know your way around mySQL and Cpanel
  • Must have Photoshop and Dreamweaver experience
  • Must keep good notes and be able to place clear and concise comments in code
  • Should have a good understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Adwords, Google Analytics

Bonus Points:

  • WordPress, Joomla, Drupal, Magento, Zen Cart
  • Web Video, Video Editing
  • Illustrator and Flash
  • .NET, Actionscript, ColdFusion
  • Social networking, Facebook, and Twitter
  • Email Marketing


seenBEST Web Design

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