This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

It’s no secret, driving targeted traffic to a company website via Search Engine Marketing (SEM) will result in one of the highest marketing investment returns currently available. One critical step in the process to create a winning search engine marketing campaign is the writing of compelling ad copy. A perfectly written ad copy can enhance CTR (Click-Through-Rate) and will dramatically increase the amount of useful traffic to a website. However, even if an ad is perfectly written, if it is not relevant to your website it’s practically useless.

Ad and Website Relevancy, Why Does It Matter?

It is a fairly common to find SEM campaigns that fail to convert even though ads in the campaign have been clicked on at a high level. The number one reason for the lack of sales from a campaign with high click-through-rates is irrelevant ad copy. SEM ad copy and the copy on your website landing pages work hand in hand during the online lead generation process. While ad copy is the lure that draws potential customers in, the web copy and content is what converts those visitors to leads and sales. Ad copy that compels someone to click on your ad with a landing page that doesn’t mention what’s offered in your ad will almost always result in failure to convert.

Keeping a high level of relevancy between your landing page and ad copy ensures that visitors are not surprised when they visit your website. The way to maintain relevancy is to ensure that all keywords triggering your ads are found prominently on both the ad copy and the landing page itself. If you maintain a close relation between ad copies, keywords, and landing page your rankings will increase, the cost-per-click will go down, and your conversion rates will skyrocket.

Tips for well-written PPC campaign ad copy:

1. Write several copies of ads, each targeting different important keywords
2. Address the needs of different types of buyers separately
3. Keep the psychology of your visitors (customers) in mind
4. Be creative and include compelling calls to action
5. Analyze performance of your past ad copies and make necessary amendments
6. Always keep the contents of your landing pages in mind
7. Perform variation testing of ad copy on a regular basis

Tips for landing pages that convert:

1. Create one landing page for each distinct product or service being offered via ad copy
2. Focus exclusively on the specific keywords related to the ads that drive your visitors
3. Include appropriate content discussing the benefits of products or services being offered
4. The landing page should contain a clear call to action

Well written ad copy, proper relevancy between your ad copy and search phrases, and website landing pages that contain matching sales copy will result in an extremely high return on investment. If you’re looking to create search engine marketing campaigns that convert, with compelling ad copy and relevant landing pages, consider hiring an expert, local internet marketing team to assist. Contact seenBEST to help you rapidly grow your business and bring on new clients from the internet. In addition to high conversion rates and increased sales, the added benefits of an expert internet marketing review are improved search rankings, a higher number of relevant visitors, reduced CPC, and customers who are satisfied by the usefulness of your website.

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Marketing strategy is hands down the most important area of focus for any business. Owning a business and working on one’s own terms is a common dream shared by many, but creating a constant funnel of potential customers and converting them to real customer is not an easy task. Failure to bring on new business is the single most common reason why most companies fail. If you want to be a business owner and enjoy all the freedoms of working for yourself, you must bring on sales and you must first master marketing strategy.

All that glitters is not gold! The intelligent use of your marketing budget is what separates success from failure, and online marketing one of the most effective ways to get noticed by a large pool of potential customers. The key component of every single marketing campaign, whether on or offline, is the company website because that’s where most customers go to evaluate a company and make the final decision to buy. Having the right website design and web marketing strategy in place is critical, so it’s important to hire the right website company to help.

An expert in web design and online marketing will know the importance of the topics listed in this article. If you are looking for a company that can help you build a great website and effective internet marketing strategy, find out how knowledgeable they are with the following concepts:

Twenty Important Website Marketing Concepts

• Search Engine Optimization (SEO Overview) (SEO Factors)
• PPC (Pay Per Click) Advertising
• Web Analytics
• Relevancy Between Website and Ad Copy
• Ad Performance Testing
• Email Marketing
• Conversion Rates
• Online Lead Generation
• GEO Targeting
• Page Loading Times
• Keyword Research
• Competitor Research
• Web Design Usability
• Positioning Statement
• Call to Action
• Video Marketing
• Inbound Marketing
• Social Media Integration
• Content Marketing
• Mobile Support

Go down the list one by one, asking your next potential website design company to explain how they can help build your website with each term in mind. Listen carefully to their response. While some companies are good at knowing a lot about very little and will try to bluff their way through the conversation, the right company will have more than just a quick one-line response. They will be able to describe to you at length the pros and cons of each term and how that aspect of web marketing applies to your specific website marketing strategy and goals.

Why is all of this important? Remember, the marketing success of your business depends in large part on the web marketing qualities of your website. An expert web company can design a brilliant website without compromising search engine friendliness.

Creating a buzz around your brand, getting your website found by potential new customers, and encouraging people to buy is a tough task. It requires a detailed knowledge of web design best practices, market research, internet marketing, website optimization techniques, and social media promotion. Hiring the wrong company to handle your next website project could result in failure and wasted budget. Hiring the right web design and internet marketing company will result in a website that consumes less of your time and money overall, provides fantastic lead generation for your business, and avoids the need to do the entire website project over again because the first company missed the mark.

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This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

Pay Per Click (PPC) advertising undoubtedly ranks as the most effective form of paid advertising available to small business owners today. The results can be almost immediate, with new leads coming in the day the account is created, configured, and made live.

PPC is the price an advertiser pays each time a user clicks on an ad. Unlike most other types of advertising where you pay to have ads printed or distributed, with Pay Per Click you only pay when someone clicks on your ad and visits your website. The power in this form of marketing is the assurance that you only pay when your marketing message is seen. PPC advertising puts your site at the top of search engine results for your product or service every time someone uses the keywords you chose for your ad. Using a number of advanced research tools to determine the best keywords and ad copy, you can generate qualified visitor traffic and increase the conversion rate of click-throughs to sales— guaranteeing a competitive, profitable PPC campaign.

The Benefits of Using PPC

1. Targeted marketing message. The reason PPC is so effective in generating sales? PPC reaches potential clients or consumers at the exact moment they are ready to buy. Unlike other forms of marketing that require you to convince the general public that they need your products or services, PPC ads deliver a targeted marketing message directly to targeted buyers at the instant they are searching for what you offer. It’s already in their mind that they need it … and then your ad appears in the top of the search results.

 

More than 300 million searches are conducted every day, and up to 80 percent of people use the Internet to find local products and services. The more often your ad appears at the top, the more credibility and trust your company will gain with consumers.

 

2. Cost effectiveness. A typical PPC investment is anywhere from $500 to $3,000 per month, depending on the client and their services. While a one-time full page ad in a magazine can run over $1,000 and bring in only a handful of leads (if any at all), that same $1,000 spent in PPC can bring in two or three new clients EVERY DAY over an extended period of time.

 

PPC can be extremely cost effective when using the right combination of complex configurations and campaign strategies. Without the right configurations and analysis mechanisms in place, PPC can be a budget drain producing few to no results. At best, you may have a lucky accident and see some short-term success. But for long-term success in this highly competitive market, you need to create the most efficient marketing campaign possible: optimize the PPC landing pages, use the right combination of filters, and manage your PPC campaigns across multiple search engines to make sure every dollar is working maximally to deliver the highest possible return on investment (ROI).

 

3. Flexible ad schedule. Because advertisers have a high level of control over their PPC ads, this can be the single most effective form of marketing available. Unlike many other types of ads, you can enable or disable PPC ads based on the daily changing needs of the business. Some advertisers may increase or decrease their ad budget, turn off the ads temporarily for health or staffing reasons, or run ads seasonally based on their business. There is even detailed control over the days or hours ads are displayed, and the schedule can be adjusted to exactly match the working hours of your office to ensure that someone is available to answer the phone when new inbound leads are generated.

PPC Tracking Gives Precise, Measureable ROI

How many people came to your website from the most recent print ad? How many sales did you make from the radio ad? PPC is the only form of advertising that allows you to find out exactly how many people actually saw your ad, how many of those people came to your store (website), and how many of the people who saw your ad bought your product. With PPC, there are a wide variety of tools to measure and track the effectiveness of your campaigns. Some of the metrics available include:

• Click-through rate tells you how many people are clicking through from your ad to your site, which helps to determine if your ad text is effective.
• Conversion rate tells you how often people are buying your product or service after clicking through to your site.
• Cost per acquisition tells you the average cost per sale or lead and which keywords are most effective.
• Return on Investment (ROI) tells you whether the profits from the campaign are meeting your financial goals.

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Working with experienced PPC consultants can result in a significantly higher rate of return on your investment. The team online marketing experts at seenBest Web Design in Phoenix, Arizona, will relieve you from the time drain of learning how to create a PPC campaign…and will work with your goals and your budget to design a winning campaign. Call us today at (602) 456-0150 to schedule a free one hour consultation and let us demonstrate to you how we provide your Arizona business with the best online marketing solutions and greatest return on investment for your limited marketing budgets.

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