A recent survey undertaken by E-Commerce Times reveals that “58% of small business owners found that their website acted as a stimulant to the sales.” At the same time, a group study brought to surface the fact that “Americans usually conduct research on all goods and services online before narrowing down on a purchase.” The study also revealed an astounding figure: Every day, Americans conduct more than 15.5 billion searches online!
These figures are important. They provide the truth of today’s new economy: Entrepreneurs who invest in a well-designed, carefully planned website will make a mark in their industry. To become successful in internet marketing, a strong brand presence is essential! It can help a small business remain afloat or even outperform the competition.
The same study also points out that “a website that does not allow its user to visit all the pages, or view any or all products at length, is seldom able to win the trust of the customers”. Diving into the psychology of the online customer, we see a few startling revelations:
- Technology geeks look closely at the design, development, and animation of a site.
- The older one gets, the easier they prefer the website navigation to be.
- Most people trust a functional & meticulously organized website.
- Younger visitors prefer sites that download quickly.
- Most of us will revisit a site that is pleasing to the eyes.
When all of these factors combine into a single website, you achieve a stunning portal that becomes the life-blood of your business. The amount of traffic that flows into a website is directly proportional to the overall design and development expertise invested in it! A well designed and thought out website will stimulate sales, while a poorly designed website will not. Act quickly to improve your brand presence on the internet and then you will realize the benefits: a regular flow of visitors and new business leads.