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How to Design a Website That Generates New Leads

Learning how to build a website isn’t as simple as picking up a book on HTML and creating a basic website. Yes, a website design like that would be perfectly functional, but it wouldn’t help your conversion rates and doesn’t do your business any favors. Wondering how to design a website that’s exciting and relevant to all of the unique aspects your business? More importantly, would you like to design a website that will generate new leads from the internet? Here are six important elements you’ll need to implement in a website design to help generate leads:

 

Perfect Your Platforms

Mobile devices are increasingly connected to the Internet. In fact, almost 20% of all Internet traffic is coming from mobile devices this year, with that number likely to double in the next few years. If you want to get people to convert, you need to know how to design a site that works in different browsers and on different devices. Knowing how to make a website for just one browser or just one operating system is no longer good enough. Focus on web design that is responsive, which means it will preserve the same look and layout throughout all devices. Designing a website that loads quickly and is easy to use on computers as well as tablets and smartphones ensures that your potential leads stick around long enough to commit to your product or service.

 

Distinct Design

Why design a website that looks exactly like all your competitors? If you do not stand out from the competition and offer value to your visitors they will be less inclined to utilize your services. Go for a modern and sleek design that sets you apart from the competition and does a better job of providing your visitors what they are looking for. Hiring a web designer who understands the importance of internet marketing will result in a beautiful website design that gives the extra oomph your website needs to succeed.

 

Clear and Relevant Copy

Don’t waste your users’ time. Visitors to your website have come there seeking out information about your business. They are evaluating how to contact you, if you provide the products or services they are looking for, and in some cases to get a clearer picture about your industry. It’s important for your website to provide clear copy and interesting images that match what your ideal customer is looking for. Relevant website copy is created from a careful blend of market research, industry knowledge, and details about your business that would be helpful to both new and existing customers. A good website design and internet marketing team will take the time to sit down to meet with you, generating a complete understanding of your business before moving forward with the design process.

 

Contact Information

Even though it’s a simple task to provide contact information, many websites eliminate this entirely. Don’t be one of them. Your customers need to know how to contact your business before they can purchase your products or services. Having clear and concise contact information, multiple ways to contact you, and a highly visible and obvious call to action will help increase your conversion rates.

 

Strong SEO

Knowing how to design a website that’s beautiful and has great information is just one piece of the internet marketing puzzle. If you want to achieve success, SEO, or Search Engine Optimization, is equally critical. The creation of an SEO strategy is a complicated process that involves competitor research, industry research, keyword analysis, website programming, copy editing, and content generation. Make sure you consult with an internet marketing team that is skilled in the area of SEO and is able to utilize Search Engine Optimization correctly to increase visibility for your brand.

 

Easy to Find Information

Today’s shoppers are incredibly savvy and they often research and compare products or services from several competing companies before finally making a purchase. Your website must be structured correctly in a way that quickly provides them the information they need when researching. In addition to providing easy access to information, your website should provide information that is trustworthy and factual to get customers on your side.┬áHaving useful information on your website establishes your company as the best company to buy from in the eyes of the consumer.

 

Learning how to build a website that generates leads is a complex process. Your site needs to be beautiful, interesting, relevant and well-designed. It must be formed on a strong SEO strategy, with easy to find information and firm calls to action. It’s critical that you get the process right if you want to generate leads. Consulting with an expert web design and internet marketing company can help you create the perfect website for your business. Don’t miss out on the thousands of customers that are searching for you every month! Make the most of your online presence and internet marketing investment by working with professionals to design your next website!

 

 

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