Google I/O, the annual Google event, is usually the place to be if you’re looking for surprising product announcements aimed at making the Internet more usable, scalable, and personalized. Held June 27-29, 2012, this year’s Google I/O highlights were Jelly Bean, Nexus 7, and the surprise addition of an Events feature to the Google Plus social networking platform.
Google+ Events in a Nutshell
The introduction of an events engine is a big deal for the young Google+ social network. Events have long been regarded as the most business friendly feature found in Facebook, with event management being an operational tool many businesses use on a regular basis. The introduction of Google+ Events is a welcome first step towards a more useful Google Plus for business.
An event is the perfect social activity for a social network, providing a means to organize your friends and everyone you know for that important meeting or party. Like many other features found in Google+, event management has been improved beyond the common functionality found on similar services. Google+ Events covers all aspects of an event, Google says, for all the moments that matter — before, during and after.
With Google+ Events, one can:
- Create an event for any occasion (Birthday, Anniversary, or Product Launch)
- Send attractive invitations using predefined templates or by using their own graphics
- Share photos instantly with other participants using Party Mode
- See everyone’s pictures in one place
- Stay in sync with Google Calendar integration
Google+ Events is an attempt to improve the way social events are managed online. You can read how the revolutionary idea came to Vic Gundotra, Senior Vice President of Engineering, during his visit to Yosemite. (Link to Mashable: http://mashable.com/2012/06/28/google-plus-events)
What’s So Special About Google+ Events?
Google+ Events is one of several free online event management solutions, so what’s so special about it? Not only can you invite all of your existing Google+ friends and users to your new Google+ Event, you can also invite those who are not currently using Google+. It’s possible to invite attendees to your list as long as you have their email address. That is quite different than many other similar services that are isolated to existing users. Also, by using the Google+ Events Party Mode, it is possible for participants to add images and videos in real time. In fact, real-time collaboration options for event participants are amongst the most useful innovations found in Google+. Finally, Google+ Events easily integrates with Google Calendar, providing a robust and simple solution to list and promote your events throughout the internet and other websites.
Google has hit the ball out of the park with Google+ Events and the advantages of this service are plentiful. To try Google+ Events for your business, all you need is a Google+ account, which you can get that by visiting plus.google.com. Once you have an account head over to create your first event.
Are you on Google+? We would love to connect with you! Please visit our seenBEST Google+ page then +1 and follow us. Thanks, we look forward to hearing about your next event through Google+!
Want to read more about Google+ Events? Continue to the next article in this series:
- Using Google+ Events – Before, During, and After
- Using Google+ Events to Promote Your Local Business
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