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Do You Want to Grow Your Business in 2012? Then You Need to Market to the Consumers of 2012!

Where are today’s consumers going to search for information about products and services they’re interested in buying? They’re going to the Internet. In fact, 282 million Americans will use the Internet in 2012. More people go to the Internet to find local business information than any other resource, including newspapers and yellow page ads. And nearly 8 out of 10 Internet users – over 225 million Americans – are using the Internet to make buying decisions (Pew Research Center). Forrester Research estimates consumers will spend $318 billion online in 2012 and $341 billion in 2013. If you want a piece of the multi-billion dollar cyber pie, you need a website.

 

There are plenty of excuses given by small business owners for not having a website:

 

 
“Yeah, but I’ve had a store in the same location for years. Almost everyone knows I’m here, and those who don’t can easily see my store from the street. Why do I need a website?”

 

You sell beautiful, original floral arrangements in Phoenix. How are people who don’t know you going to find you? Do people looking for a florist drive down streets until they find one? And if they’re from out of town ordering flowers for mom’s birthday, will they have the Phoenix Yellow Pages? Of course not! In today’s tech savvy world, people search online for “Phoenix AZ florist” and find 483,000 results! Four hundred and eighty three thousand! You may have a great location, but how much more business could you have that you’re handing to your competition because they have a website and you don’t?

 

“Yeah, but word of mouth is the best marketing. I’ve done it for years and it still works for me.”

 

You own a shoe repair business in San Diego, and you also repair suitcases and other leather goods. How often do people get their suitcase repaired? Almost never. What’s the chance that their friends will know to refer them to a shoe repair store? Highly unlikely. Word of mouth just isn’t going to do it. To find a specialty business today, people go to the Internet. Will your shop be included in the 807,000 results for a search on “San Diego suitcase repair”? How in the world would anyone know to call you and give you their business if you don’t have a website?

 

Yeah, but we’re just a local business; why do we need a website?”

 

Yeah, but I don’t have time to learn how to build and maintain a website.”

 

Yeah, but it costs too much to have someone design a website for me.”
There are plenty of “Yeah-buts” and excuses for not having a website, but the reality is that websites are today’s marketing tool, just as the yellow pages were yesterday’s tool.

  • If your competitors have websites,
  • If you want to grow your client base,
  • If you want to increase sales,
  • If you want to reduce marketing costs,
  • If you really want to grow your business in 2012,

then it’s time to employ the marketing tool that reaches consumers in 2012: You need a website.

 

Make sure you experience all the benefits of a website. Just as a well designed website can grow your business and establish your reputation as a respected company, a poorly designed website can hurt your business and your reputation. Contact the web design experts at seenBEST Web Design in Phoenix for a free consultation and learn how the right website can take your business to a higher level of revenues and success.

 

Arizona Website Design Services include (but are not limited to) the following cities:

 

  • Website Design Scottsdale AZ
  • Website Design Phoenix AZ
  • Website Design Ahwatukee AZ
  • Website Design Chandler AZ
  • Website Design Tempe AZ
  • Website Design Gilbert AZ
  • Website Design Mesa AZ

 

Call now for a free consultation: (480) 256-9010

 

 


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