Your business relies on your customers, while products and services are designed to serve the needs of those customers. Marketing and advertising campaigns are planned to impress them. So, why would you build your website around anyone’s needs but theirs? It is very important to carry out any future website design with your targeted customers in mind.
A customer centric website focuses on your customer’s interests and offers them everything they are looking for. It should look like it is dedicated to customers only. It should have friendly navigation which allows the visitor to quickly find information about your products, services, and company with ease. It should be informative, attractive, and engaging.
Customer Centric Web Design Features
When using a website for marketing purposes, the conversation about a new website design should start with a conversation about your target customers. It is very important to understand what they are looking for, how they think, and how they feel about your industry.
- What emotions will potential customers have when visiting?
- What are the top questions they will have about your products or services?
- What customer needs do your products or services address?
- How will the customers prefer to interact with you, online, in person, or via telephone?
A deep understanding of your customer can help determine important features to integrate with the website. Everything, from the colors used in the design, the layout of the page, the images used on each page, and the contents of each page should be determined by customer needs. For example, say you are selling products that potential customers may want to do more research on before they buy. In that case your website can feature a product catalog with high quality pictures of the products and a description with additional information and specs. If you are in a services sector, you can provide articles of information describing your values and what separates your services from those of your competitors. If you feel that your ideal customers are going to do a lot of price shopping, your website can feature a comparison chart through which they can analyze the pricing differences between you and multiple competitors. The possibilities are endless.
Finally, providing a well-designed website with sufficient informative content and visually attractive graphics is a great start. But if you want to increase traffic and sales, take customer engagement one step further. The Integration of social media on your website helps to amplify marketing efforts and increases awareness of your brand. The use of feedback/testimonials on your website will help alleviate concerns and help potential clients feel comfortable in choosing you for the services. And let’s not forget about the most important part of any marketing website, a good call to action. Knowing what your customers want and how they want to get it allows for the placement of strong and highly relevant calls to action that convert visitors into sales.
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