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Archive for the ‘Lead Generation’ Category

What is the Benefit of a Custom Website Design?

Tuesday, March 26th, 2013

 

Hi, I’m the Social Network Princess with seenBEST and today we’re going to answer the question:

What is the Benefit of a Custom Website Design?

 

A custom website, unlike a do-it-yourself-website, is a website that has been created by a professional team.

 

As a business owner, you want to have the best website to represent your brand. That’s what you’ll get when you hire experts who have dedicated their lives to helping businesses successfully advertise online.

 

By hiring an expert team, you’ll be able to focus on managing your business instead of stumbling through the complicated process of website design and internet marketing.

 

Bring in more customers! Having a professional website gives you the competitive edge, and will convince potential buyers to choose you over the competition.

 

Getting a custom website for your business is as simple as meeting with seenBEST to discuss your ideas. We handle everything from start to finish, all you have to worry about is taking care of your customers.

 

seenBEST provides comprehensive website design, web development, and internet marketing solutions. If you have any questions about how we can help you get your business found online, call us at (480) 256-9010 to schedule a free consultation.

 

Would you like to connect with me in Social Media? Visit The Social Network Princess website, +1 seenBEST on Google+ at plus.google.com/117422698423525327567/posts and Like us on Facebook, www.facebook.com/seenBEST.Web.Design. Thank you so much for watching, see you next time!

 



seenBEST Web Design

What is 64,000?

Wednesday, February 13th, 2013

 

Hi, I’m the Social Network Princess with seenBEST and today we’re going to answer the question:
What is… SIXTY-FOUR THOUSAND?

 

Sixty-four thousand is the number of monthly searches for Auto Mechanics in the Phoenix area. That’s a lot of people who are searching for someone to fix their car. If you own an auto repair shop, and you’re not marketing to those sixty four thousand searches per month, you’re losing potential customers to your competition.

 

This high volume of searches for local businesses happens in every industry. For example, each month in the Phoenix area:

  • 34,000 people are searching for Realtors
  • 52,000 people are searching for Dentists
  • 47,000 people are searching for Lawyers
  • and 5,400 people are searching for a Landscaper

 

Whatever your industry, thousands of people are searching for you every month. We can help you capture that business.

 

We build you the best website, enhance it with calls to action, optimize for search, and employ expert search engine marketing techniques that place you on top of the competition. Get found when customers search for your products or services, get seenBEST.

 

seenBEST provides comprehensive website design, web development, and internet marketing solutions. If you have any questions about how we can help you get your business found online, call us at (480) 256-9010 to schedule a free consultation.

 

Would you like to connect with me in Social Media? Visit The Social Network Princess website, +1 seenBEST on Google+ at plus.google.com/117422698423525327567/posts and Like us on Facebook, www.facebook.com/seenBEST.Web.Design. Thank you so much for watching, see you next time!

 



seenBEST Web Design

Business Marketing Tip: Focus on the Positive

Wednesday, February 6th, 2013

Focus on the PositiveHave you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.

 

Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.

 

How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:

  • Go back and make note of every advertising method you have ever tried in the past
  • Now examine and make note of all of the current ways you are spending money to advertise your business
  • List each marketing type above in a spreadsheet
  • For each method in the list, write down the total amount of money spent on that advertising method to date
  • You should also calculate in the cost of time allocated by staff members to the total amount spent for each
  • Now add up how much projected revenue you’ve gained from each of those methods to date
  • Including recurring revenue from clients who found you via that one method but used your services multiple times

 

Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:

 

Marketing Methods Analysis

 

How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:

 

 

The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.

 

Focus on the Positive to Improve Your Advertising

To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.

 

Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.

 

 



seenBEST Web Design

Need an Amazing Website? Get seenBEST Web Design.

Tuesday, February 5th, 2013

Thank you for your interest in seenBEST. If you are looking for the best website design, affordable advertising solutions that will help you increase sales, or intelligent social media and web application development…

 

seenBEST will amaze you!

 

We are locally owned and operated, and dedicated to providing you with high quality service at competitive prices. Unlike most unreliable internet marketing companies out there, we never trap you in lengthy contracts with cookie cutter solutions that don’t work. At seenBEST, a web expert meets with you to learn details about your business, goals, unique challenges and expectations.

 

Our professional team then uses this knowledge to provide custom, high impact solutions perfectly designed for your specific needs and budget.

 

Get seen BEST and gain the competitive edge online. To find out why we are the BEST choice when you need to get seen online, submit the form on our homepage for a free copy of our book @ www.seenbest-web-design.com

 

Then make your next web project as simple as a free consultation with our expert team.

 

Call now to schedule, (480) 256-9010

 

Thank you!



seenBEST Web Design

What is Pay Per Click Advertising (PPC)?

Sunday, December 9th, 2012

 

Pay Per Click Advertising, otherwise known as PPC, is a modern internet advertising method used to drive targeted traffic to a website.

 

Businesses most commonly utilize PPC advertising to buy listings on Google and Bing. These paid ads then appear in the search engine alongside other non-paid search results. Since ads are sold at auction, your individual bid determines how high your listing appears on the page. The cost you pay per click varies greatly depending on your industry and other factors, such as the quality of your website and advertising copy.

 

Any time a potential customer clicks on your PPC ad while searching, they are sent to your website and arrive on what’s called a “landing page”. This is a page that is relevant to your visitor’s interests and helps convert those visitors into a lead or sale. Some of the many advantages of pay per click, when done correctly, are:

  • You can begin to generate new customers almost immediately
  • You have complete control over the days or hours your ads are displayed
  • You can use a vast array of media to market your business including videos, images, custom website pages, and online stores
  • It is possible to track the effectiveness of your ads in detail
  • PPC ads costs a fraction of what you’d pay with other forms of paid advertising
  • Since your marketing budget is delivered to a highly targeted group, your return on investment is much higher than with other forms of paid advertising

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Through the use of keyword phrases, PPC campaigns limit the visibility of your ads to only those customers in your target market who are searching for your products or services.

 

Working with an experienced internet marketing firm to build your next pay per click campaign can maximize your return on investment and stretch your marketing budget further. When using the right combination of complex Google Adwords configurations, keyword strategies, advertising copy, and website design techniques, a PPC advertising campaign can be an extremely powerful and cost effective way to increase profits.

 



seenBEST Web Design

What is Search Engine Optimization (SEO)?

Sunday, December 9th, 2012

 

Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that will make it easier to find information about your business online. SEO serves as the backbone of every successful internet marketing campaign you run and can help to increase website traffic and sales.

 

In order to create a powerful SEO campaign, an SEO team will determine the composition of your industry, the makeup of your customer, search statistics, and the advertising media that you plan to target such as Google Search or Facebook.

 

Next, the SEO team will analyze your domain name and server, advertising copy, website content, code, and structure. Good SEO will improve the appeal of your website on search engines, making it easier to match what you do with the customers who are searching for you.

 

An effective SEO team consists of a professional website designer, developer, internet marketing expert, and content writer. These professionals create articles, videos, and other interesting content to increase lead generation.

 

The quality of your SEO has a profound impact on the success of all of your paid search engine marketing campaigns. If your goal is to attract more customers from the internet, having better SEO than your industry competitors and maintaining your SEO campaign on a regular basis is crucial.

 



seenBEST Web Design

How to Design a Website That Generates New Leads

Monday, October 22nd, 2012

Learning how to build a website isn’t as simple as picking up a book on HTML and creating a basic website. Yes, a website design like that would be perfectly functional, but it wouldn’t help your conversion rates and doesn’t do your business any favors. Wondering how to design a website that’s exciting and relevant to all of the unique aspects your business? More importantly, would you like to design a website that will generate new leads from the internet? Here are six important elements you’ll need to implement in a website design to help generate leads:

 

Perfect Your Platforms

Mobile devices are increasingly connected to the Internet. In fact, almost 20% of all Internet traffic is coming from mobile devices this year, with that number likely to double in the next few years. If you want to get people to convert, you need to know how to design a site that works in different browsers and on different devices. Knowing how to make a website for just one browser or just one operating system is no longer good enough. Focus on web design that is responsive, which means it will preserve the same look and layout throughout all devices. Designing a website that loads quickly and is easy to use on computers as well as tablets and smartphones ensures that your potential leads stick around long enough to commit to your product or service.

 

Distinct Design

Why design a website that looks exactly like all your competitors? If you do not stand out from the competition and offer value to your visitors they will be less inclined to utilize your services. Go for a modern and sleek design that sets you apart from the competition and does a better job of providing your visitors what they are looking for. Hiring a web designer who understands the importance of internet marketing will result in a beautiful website design that gives the extra oomph your website needs to succeed.

 

Clear and Relevant Copy

Don’t waste your users’ time. Visitors to your website have come there seeking out information about your business. They are evaluating how to contact you, if you provide the products or services they are looking for, and in some cases to get a clearer picture about your industry. It’s important for your website to provide clear copy and interesting images that match what your ideal customer is looking for. Relevant website copy is created from a careful blend of market research, industry knowledge, and details about your business that would be helpful to both new and existing customers. A good website design and internet marketing team will take the time to sit down to meet with you, generating a complete understanding of your business before moving forward with the design process.

 

Contact Information

Even though it’s a simple task to provide contact information, many websites eliminate this entirely. Don’t be one of them. Your customers need to know how to contact your business before they can purchase your products or services. Having clear and concise contact information, multiple ways to contact you, and a highly visible and obvious call to action will help increase your conversion rates.

 

Strong SEO

Knowing how to design a website that’s beautiful and has great information is just one piece of the internet marketing puzzle. If you want to achieve success, SEO, or Search Engine Optimization, is equally critical. The creation of an SEO strategy is a complicated process that involves competitor research, industry research, keyword analysis, website programming, copy editing, and content generation. Make sure you consult with an internet marketing team that is skilled in the area of SEO and is able to utilize Search Engine Optimization correctly to increase visibility for your brand.

 

Easy to Find Information

Today’s shoppers are incredibly savvy and they often research and compare products or services from several competing companies before finally making a purchase. Your website must be structured correctly in a way that quickly provides them the information they need when researching. In addition to providing easy access to information, your website should provide information that is trustworthy and factual to get customers on your side. Having useful information on your website establishes your company as the best company to buy from in the eyes of the consumer.

 

Learning how to build a website that generates leads is a complex process. Your site needs to be beautiful, interesting, relevant and well-designed. It must be formed on a strong SEO strategy, with easy to find information and firm calls to action. It’s critical that you get the process right if you want to generate leads. Consulting with an expert web design and internet marketing company can help you create the perfect website for your business. Don’t miss out on the thousands of customers that are searching for you every month! Make the most of your online presence and internet marketing investment by working with professionals to design your next website!

 



seenBEST Web Design

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