Online content, otherwise known as web content, is defined by Wikipedia as “the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.” A popular expression in the online marketing world is “Content is King”, because without quality content no online marketing campaign can be successful.
Effective web content is content that has been written or produced specifically to serve a target audience. Some types of content you will find produced specifically for online marketing purposes:
- Website articles
- Blog articles
- Press releases
Quality content is necessary throughout every phase of an online marketing campaign for both websites and social media. Through the use of social media, blogs, and landing pages, you can increase the number of people who know of your products and services. The key is regular production of content for topics related to your industry along with distribution to effective channels. A single blog post once per year is not enough to generate much interest, but a regular blogging campaign of multiple blog posts per month can result in increased traffic and awareness.
Content Production to Promote Your Business
Regular content creation can be a time consuming and challenging process and, while it’s not easy to constantly come up with something new to share with your fan base, it’s definitely worth the effort. Regardless of what type of business you own or the products and services you offer, there will always be a content marketing strategy that can help you achieve your goals. The key to find the right strategy is to first identify what interests your customers. Using that knowledge you can then produce articles, videos, and images about those topics to keep your customers engaged.
A few examples of web content for various types of business:
- A local beauty salon can write blog articles about the latest industry products and trending celebrity hairstyles. The products mentioned could be ones the salon is currently stocking for sale and the hairstyles could be styles that the salon could recreate for clients.
- A pet shop could create videos of dogs playing along with pictures showcasing the latest dog clothes and pet accessories. The dog videos could be of dogs that are available for adoption and the clothes and accessories could be available for sale in their online store.
- A restaurant could create an eBook of recipes, along with cooking videos created by the head chef. The recipes and videos could be lite versions of available dishes at the restaurant.
If the production of content is the first step, the second step is distribution. Where can you find an audience for your articles, videos, and images? There are traditional distribution platforms:
- Article publishing websites
- Landing Pages
And modern Web 2.0 social media platforms:
By distributing your content to interested parties, you encourage new customers to learn more about your products and keep existing customers informed about new developments with your business. Does your business have a content marketing strategy? If not, look to create one that includes details for both content creation and distribution. Well written and strategically distributed content always delivers multi-dimensional benefits for any business. If you are a business owner looking to expand your wings online, content writing and distribution will help you achieve growth. To make the process easy, consult with an expert internet marketing company. They will have the resources to manage the entire process for you, blending websites, SEO, content production (including articles, images and video), and content distribution together into an affordable monthly package.