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Archive for the ‘Content Writing’ Category

Business Marketing Tip: Focus on the Positive

Wednesday, February 6th, 2013

Focus on the PositiveHave you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.

 

Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.

 

How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:

  • Go back and make note of every advertising method you have ever tried in the past
  • Now examine and make note of all of the current ways you are spending money to advertise your business
  • List each marketing type above in a spreadsheet
  • For each method in the list, write down the total amount of money spent on that advertising method to date
  • You should also calculate in the cost of time allocated by staff members to the total amount spent for each
  • Now add up how much projected revenue you’ve gained from each of those methods to date
  • Including recurring revenue from clients who found you via that one method but used your services multiple times

 

Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:

 

Marketing Methods Analysis

 

How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:

 

 

The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.

 

Focus on the Positive to Improve Your Advertising

To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.

 

Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.

 

 



seenBEST Web Design

What is Search Engine Optimization (SEO)?

Sunday, December 9th, 2012

 

Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that will make it easier to find information about your business online. SEO serves as the backbone of every successful internet marketing campaign you run and can help to increase website traffic and sales.

 

In order to create a powerful SEO campaign, an SEO team will determine the composition of your industry, the makeup of your customer, search statistics, and the advertising media that you plan to target such as Google Search or Facebook.

 

Next, the SEO team will analyze your domain name and server, advertising copy, website content, code, and structure. Good SEO will improve the appeal of your website on search engines, making it easier to match what you do with the customers who are searching for you.

 

An effective SEO team consists of a professional website designer, developer, internet marketing expert, and content writer. These professionals create articles, videos, and other interesting content to increase lead generation.

 

The quality of your SEO has a profound impact on the success of all of your paid search engine marketing campaigns. If your goal is to attract more customers from the internet, having better SEO than your industry competitors and maintaining your SEO campaign on a regular basis is crucial.

 



seenBEST Web Design

What Is Content Marketing?

Thursday, November 1st, 2012



seenBEST Web Design

The Power of Content Distribution for Online Advertising

Tuesday, September 18th, 2012

Online content, otherwise known as web content, is defined by Wikipedia as “the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.” A popular expression in the online marketing world is “Content is King”, because without quality content no online marketing campaign can be successful.

 

Effective web content is content that has been written or produced specifically to serve a target audience. Some types of content you will find produced specifically for online marketing purposes:

  • Website articles
  • Blog articles
  • eBooks
  • Press releases
  • Images
  • Videos
  • Infographics
  • Webinars

 

Quality content is necessary throughout every phase of an online marketing campaign for both websites and social media. Through the use of social media, blogs, and landing pages, you can increase the number of people who know of your products and services. The key is regular production of content for topics related to your industry along with distribution to effective channels. A single blog post once per year is not enough to generate much interest, but a regular blogging campaign of multiple blog posts per month can result in increased traffic and awareness.

 

Content Production to Promote Your Business

Regular content creation can be a time consuming and challenging process and, while it’s not easy to constantly come up with something new to share with your fan base, it’s definitely worth the effort. Regardless of what type of business you own or the products and services you offer, there will always be a content marketing strategy that can help you achieve your goals. The key to find the right strategy is to first identify what interests your customers. Using that knowledge you can then produce articles, videos, and images about those topics to keep your customers engaged.

 

A few examples of web content for various types of business:

  • A local beauty salon can write blog articles about the latest industry products and trending celebrity hairstyles. The products mentioned could be ones the salon is currently stocking for sale and the hairstyles could be styles that the salon could recreate for clients.
  • A pet shop could create videos of dogs playing along with pictures showcasing the latest dog clothes and pet accessories. The dog videos could be of dogs that are available for adoption and the clothes and accessories could be available for sale in their online store.
  • A restaurant could create an eBook of recipes, along with cooking videos created by the head chef. The recipes and videos could be lite versions of available dishes at the restaurant.

 

If the production of content is the first step, the second step is distribution. Where can you find an audience for your articles, videos, and images? There are traditional distribution platforms:

  • Article publishing websites
  • Blogs
  • Forums
  • Landing Pages
  • Email

 

And modern Web 2.0 social media platforms:

  • Facebook
  • Pinterest
  • YouTube
  • Google+
  • LinkedIn
  • Twitter

 

By distributing your content to interested parties, you encourage new customers to learn more about your products and keep existing customers informed about new developments with your business.  Does your business have a content marketing strategy? If not, look to create one that includes details for both content creation and distribution. Well written and strategically distributed content always delivers multi-dimensional benefits for any business. If you are a business owner looking to expand your wings online, content writing and distribution will help you achieve growth. To make the process easy, consult with an expert internet marketing company. They will have the resources to manage the entire process for you, blending websites, SEO, content production (including articles, images and video), and content distribution together into an affordable monthly package.



seenBEST Web Design

Social Media and Website SEO – Linking Your Business to Success

Monday, September 17th, 2012

A majority of the buzz today about using social media for business marketing focuses exclusively on strategies limited to a few closed networks such as Facebook or LinkedIn. But there’s a whole world out there, and while social media and especially Facebook have become essential aspects of modern advertising, they are more effective when used as part of a broader overall internet marketing strategy. This article explains why in demand social media channels are an excellent tool for SEO and why Facebook, Twitter, Google+, Pinterest, etc. work best when used in conjunction with a well-designed website, content, and SEO strategy.

 

Link Building the Old Fashioned Way

Prior to 2012 a large aspect of search engine optimization involved link building. After on-page SEO was performed and website code and page text had been optimized to perfection, the next goal for internet marketing experts was to achieve as many back links as possible to a website. The result of these activities was increased search engine position, with search engines like Google giving higher rank to websites with large numbers of backlinks. Over time, many shady practices developed to acquire backlinks through paid link acquisition, duplicate article submission, link exchanges, and robotic blog spamming methods. Today, these practices have been made obsolete.

 

Search engines have become smarter with recent algorithm updates. They have been programmed to filter between relevant and irrelevant backlinks easily and are no longer fooled by spamming blind link building robots. Penguin, a Google update, has penalized millions of websites worldwide for having bad quality and irrelevant back links pointing to their website.

 

Social Media – Not Your Father’s Link Building

The introduction of social media into web advertising has drastically changed the landscape of link building and website promotion. Since the primary purpose of any SEO campaign is to drive traffic to a website, SEO experts have taken to social media tools like Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest, and more. These social media channels have changed the entire concept of inbound link building.

 

The real potential of these social media tools is sharing. Rather than trying to spam the internet with links to a website, attaching a single link to helpful information in social media can later evolve into hundreds, thousands, or millions of links through social sharing. Experienced internet marketers focus on social networks to help build awareness of website content and use networks of people in social media to help spread the word. Whether the goal is driving traffic, lead generation, or creating instant buzz for a brand or products, social media is an exceptional medium to help quickly multiply the inbound links to associated content on a business website.

 

It’s All About the Content

Practically everyone wants friends and family to share and engage with their social media posts, but it’s tough and doesn’t happen very often for most. To really become successful at posting social media content that others want to share you need to find compelling content for your readers to share. That’s where a blended strategy involving the company website, SEO, content creation, and social media can be extremely valuable.

 

If you plan to promote your brand or business online, consider implementing a strategy to do it right from the start. With everything clicking all at once, your strategy should:

  • Include all social media properties applicable to your business with branding that matches the official website
  • Include a plan to acquire new social media followers on all platforms
  • Include a plan to create quality content relevant to your business on a regular basis
  • Include plans to distribute the content socially in a way that promotes sharing
  • Include a strategy to tie the content to your website for inbound link generation
  • Include a website SEO review process to increase visibility in search
  • Carry over SEO research from the website to use similar terminology on your social media pages

 

Combining social media with a good website and SEO plan will result in guaranteed maximum online visibility for your brand or business website. Better yet, when you hire the right team of internet marketing experts, you can save a lot of money over a piecemeal approach.

 

The branding that goes into your website can, in many cases, easily carry over to social media channels so it makes sense to a hire a company that has the expertise to help you with both website design and social media all at once. The SEO that goes into your website should also be applied to your social media channels, so the right company should be able to provide both SEO optimization and social media optimization (SMO). Sharable content should be created for both social media and website distribution. An internet marketing company that has a firm grasp of content creation and blogging can help you tie great content together with social media and SEO in a cost effective way.

 

seenBEST is one such company with expertise in all involved areas: SEO, website design, social media, blogging, content creation, and internet marketing strategy. Rather than focusing on just social media without SEO or vice versa,  we create powerful custom solutions that are comprehensive in scope and uniquely tailored to your goals and needs. Give us a call for a free one hour consultation to discuss the creation of a unique internet marketing strategy for your business.



seenBEST Web Design

What Type of Facebook Page Should You Select for Your Business?

Monday, August 20th, 2012

One of the most common mistakes people make when attempting to market a business on Facebook is selecting the wrong page type. Facebook offers a wide range of business page types, and using each of them correctly will result in a greater chance of success for your social media marketing campaign. This article will walk you through different types of Facebook pages, their relevancy to your business, and how each one can impact your marketing results.

 

Before we begin and, if you’re new to marketing a business on Facebook, let’s make one thing clear. A Facebook page is different from a Facebook profile. Facebook profiles are meant to be assigned to people, not companies or brands. If you’re planning to market a business on Facebook you’ll want to have already created a personal profile for you as an individual. Once that is done, visit www.facebook.com/pages and click the “Create Page” button to create a new page.

 

Facebook Page Types

When you create a new Facebook page, you’ll be asked to select from the following six options. Select carefully! Each option has unique benefits:

  1. Local Business or Place – If you own a local business offering a set of services or products to your customers within a limited geographical region, usually a metro area, this option is for you. In this category, you get some specific fields to fill out relevant information, like open hours, parking options, and the ability for your visitors to check in using Facebook pages. It is very important to fill in accurate details in order to maximize your reach among customers. However, if your business serves customers regionally, nationally, or globally this option is not suitable for you.
  2. Company, Organization, or Institution – This type of Facebook page is the most ideal match for a company, organization, or institution with more than one physical address. In some cases, a company sells products and services to customers in a limited area but at multiple locations. Additionally, if your company is regional, national, or global in reach you will want to select this option.
  3. Brand or Product – This Facebook page type is dedicated to brands or products being sold through more than one reseller or website. What makes this option different from the Company, Organization, or Institution option? A Company, Organization, or Institution page has brands and products that are sold by the same company at different locations, whereas in this page type, the brands and products are sold by different companies with different websites.
  4. Artist, Band or Public Figure – As the name suggests, this category is dedicated to celebrity fan pages. Each category in this option asks for relevant information according to the type selected. For example, if you select the Politician category, you’ll be asked to enter your political affiliation and views. This page type is often used by local celebrities who have reached the limit of 5,000 friends on Facebook. When switching from a personal profile to a Celebrity Facebook page you are provided more advanced options to market yourself as the brand.
  5. Entertainment – This page type is dedicated to the Entertainment industry. For example a TV show produced by a media house should not be included in Brand or Product category. Entertainment is the right choice for such page types. If you are an author and your aim is to promote your upcoming book on Facebook, Artist, Band or Public Figure is not the right choice, Entertainment is the most suitable option, if you want to promote your book.
  6. Cause or Community – This page type is specifically meant for a cause or community. If you are willing to encourage people to join a social or global cause and run a movement on Facebook. Select this page type.

 

Selecting the correct Facebook page type is the first step to success in Facebook Marketing. With the right selection, your brand, product, or organization will be better received and represented online.

 

Beyond the creation of a page, social media provides an effective way to advertise. You may need help creating or branding your new Facebook page. You may also need help taking it further, using your page to bring on new clients. It may save you a lot of time and money to seek out the help of an internet marketing expert. seenBEST provides a complete team of internet marketing experts, with all of the resources your business needs to:

  • Launch a strategic Facebook marketing campaign based on your budget and goals
  • Create, brand, and design your Facebook pages
  • Perform intelligent search engine optimization for your Facebook page text
  • Create fresh and creative content marketing campaigns
  • Convert your existing network of connections to Facebook page fans
  • Help you expand your page fans with new, targeted prospects
  • Bring in new leads and sales from Facebook
  • Train your entire staff how to use Facebook to promote your business
  • Develop Facebook apps to help expand your reach or provide value to your fans
  • Help you get the most out of your social media budget, big or small

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



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Ad and Website Copy Relevancy – Giving Visitors Exactly What They Are Looking For

Wednesday, August 1st, 2012

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

It’s no secret, driving targeted traffic to a company website via Search Engine Marketing (SEM) will result in one of the highest marketing investment returns currently available. One critical step in the process to create a winning search engine marketing campaign is the writing of compelling ad copy. A perfectly written ad copy can enhance CTR (Click-Through-Rate) and will dramatically increase the amount of useful traffic to a website. However, even if an ad is perfectly written, if it is not relevant to your website it’s practically useless.

 

Ad and Website Relevancy, Why Does It Matter?

It is a fairly common to find SEM campaigns that fail to convert even though ads in the campaign have been clicked on at a high level. The number one reason for the lack of sales from a campaign with high click-through-rates is irrelevant ad copy. SEM ad copy and the copy on your website landing pages work hand in hand during the online lead generation process. While ad copy is the lure that draws potential customers in, the web copy and content is what converts those visitors to leads and sales. Ad copy that compels someone to click on your ad with a landing page that doesn’t mention what’s offered in your ad will almost always result in failure to convert.

 

Keeping a high level of relevancy between your landing page and ad copy ensures that visitors are not surprised when they visit your website. The way to maintain relevancy is to ensure that all keywords triggering your ads are found prominently on both the ad copy and the landing page itself. If you maintain a close relation between ad copies, keywords, and landing page your rankings will increase, the cost-per-click will go down, and your conversion rates will skyrocket.

 

Tips for well-written PPC campaign ad copy:

  1. Write several copies of ads, each targeting different important keywords
  2. Address the needs of different types of buyers separately
  3. Keep the psychology of your visitors (customers) in mind
  4. Be creative and include compelling calls to action
  5. Analyze performance of your past ad copies and make necessary amendments
  6. Always keep the contents of your landing pages in mind
  7. Perform variation testing of ad copy on a regular basis

 

Tips for landing pages that convert:

  1. Create one landing page for each distinct product or service being offered via ad copy
  2. Focus exclusively on the specific keywords related to the ads that drive your visitors
  3. Include appropriate content discussing the benefits of products or services being offered
  4. The landing page should contain a clear call to action

 

Well written ad copy, proper relevancy between your ad copy and search phrases, and website landing pages that contain matching sales copy will result in an extremely high return on investment. If you’re looking to create search engine marketing campaigns that convert, with compelling ad copy and relevant landing pages, consider hiring an expert, local internet marketing team to assist. Contact seenBEST to help you rapidly grow your business and bring on new clients from the internet. In addition to high conversion rates and increased sales, the added benefits of an expert internet marketing review are improved search rankings, a higher number of relevant visitors, reduced CPC, and customers who are satisfied by the usefulness of your website.

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.

 



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