The Social Network Princess with seenBEST Web Design talks about: What’s Hot in Social Media? In this video, read about the Harlem Shake, a new dance craze on YouTube. With millions of video views in only a week, the Harlem Shake is definitely making an impression in social media. Could this turn out to be bigger than Gangnam Style? Either way, a lot of people are having tons of fun trying out new dances and disguises!
Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that will make it easier to find information about your business online. SEO serves as the backbone of every successful internet marketing campaign you run and can help to increase website traffic and sales.
In order to create a powerful SEO campaign, an SEO team will determine the composition of your industry, the makeup of your customer, search statistics, and the advertising media that you plan to target such as Google Search or Facebook.
Next, the SEO team will analyze your domain name and server, advertising copy, website content, code, and structure. Good SEO will improve the appeal of your website on search engines, making it easier to match what you do with the customers who are searching for you.
An effective SEO team consists of a professional website designer, developer, internet marketing expert, and content writer. These professionals create articles, videos, and other interesting content to increase lead generation.
The quality of your SEO has a profound impact on the success of all of your paid search engine marketing campaigns. If your goal is to attract more customers from the internet, having better SEO than your industry competitors and maintaining your SEO campaign on a regular basis is crucial.
The entire staff at seenBESTextends our sincere appreciation to the members of the Chandler Chamber of Commerce and others who came out last week to celebrate with us. Our ribbon cutting and open house mixer was truly unforgettable! Everyone had a great time! Here is some pictures of the event:
An attractive website design depends on many components, and creative fonts are among the most important of all. The
right web design font, or typeface, can give visual clues to tell site visitors what your business is all about. Fonts on a website can convey any kind of business style, from a trusted financial institution to a dating network to a kids’ clothing store.
The first thing to consider about selecting a font is how “fancy” it looks. Old-fashioned lettering usually contains frills and accents around the letters called serifs. Modern lettering styles can be with serifs or embellishment-free (sans serif). There are also hundreds of specialty fonts that add even more spice and flavor to a web design. The trick is to find the right creative fonts to match your business niche.
Creative and fun websites often use sans-serif fonts for a clean and sleek appearance, although some readability can be lost. Thick sans serif web fonts would include Impact, Gil Sans and Arial Black. These bold typefaces may be used for headlines or sub-headings with great readability, but they can be difficult to decipher in smaller type sizes. Thinner sans serif website fonts include Futura, Helvetica and Lucida Grande, all of which are supremely readable at almost any size.
Bodoni is one of the modern website fonts with serifs. It has variations in line thickness that helps each letter stand out, even at smaller type sizes. Bodoni borrows elements of the past, yet it has a lilt that seems to convey a relaxed and open attitude. In fact, the grunge band Nirvana used the Bodoni typeface in its logo, and Bodoni was also used to enhance the poster design for the musical “Mamma Mia!”.
Business websites can create a professional image through the use of creative fonts. Sophisticated and professional-looking web fonts can include elegant and cursive typefaces, such as Bickham Script. More understated fonts like Optima and Caslon are also good choices. Perhaps the best known of the great business web design fonts is Times New Roman; it is highly legible at any size and particularly suitable for a refined website design.
Selecting a font for your website is not something to take lightly. Web design fonts can send a message that your business is an industry leader or just a lightweight with no influence. A professional web design company can integrate fonts on a website to accommodate all of today’s technology, including PCs, mobile devices, laptops and smartphones. Put some power behind font selection with the help of an expert web designer.
What are the differences between responsive mobile websites and mobile apps? Why would you select one over the other for your business?
Two of the most effective tools in online marketing over the last few years have been the mobile website and the mobile app. However, most businesses that do not have the budget to have both must choose one or the other because of financial constraints. The question then becomes: Which outreach vehicle is the best way to facilitate an online marketing campaign?
The answer is not a set yes or no; rather, it must be determined by the kind of marketing that you need to do based on the audience that you have targeted and are trying to attract. Below are some of the ways that you can know to choose one over the other.
One – What kind of an audience is your target market?
Overall, mobile websites are much more relevant to the business community in the industries that have to do with manufacturing, retail, complex business operations, management, administration, etc. Any topic within an industry that deserves a more serious and thorough treatment should have a mobile website so that it can be talked about in a complete way.
On the other hand, mobile apps are more useful for younger demographics and businesses in industries such as entertainment, retail, apparel, etc. If your business is a personality driven business rather than a product driven business, you may do a lot better with a mobile app than you would with a mobile website.
Two – What is the purpose of the interaction with your audience?
Mobile websites and mobile apps interact with the audience in two completely different ways. Mobile websites, although they can be made quite interactive, are inherently much less interactive than mobile applications are. Although you can get a lot more information about your company and your service on a mobile website then you can on a mobile app, the experience is much more passive for the potential consumer.
Mobile apps are by nature more interactive. Many mobile apps attempt to solve a problem in real time for a potential customer, and thus require the complete attention of that customer in some sort of active display. This means that mobile apps are better for consumers who appreciate direct interactivity and have an active need for a problem-solving application in real time.
Three – What is the conversion action that you wish to take place?
For most businesses, the conversion action that they want will be a sale. However, this is not the case for all businesses. Conversion actions can be as varied as opting into an e-mail list all the way to signing up for a company newsletter. Whatever the conversion action is, you should identify it well before you try to decide between a mobile website and a mobile application.
Because of the more passive nature of the mobile website, conversion actions that are successful will more than likely be more passive as well. It is much more difficult to get a potential customer to spend money through a mobile website that is through a mobile app. Many mobile apps actually require monetary exchange as a part of their operation.
Basically, if you want your conversion action to be a sale, mobile apps is the way to go. If your conversion action is anything other than a sale, you might do better with a mobile website.
Online content, otherwise known as web content, is defined by Wikipedia as “the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.” A popular expression in the online marketing world is “Content is King”, because without quality content no online marketing campaign can be successful.
Effective web content is content that has been written or produced specifically to serve a target audience. Some types of content you will find produced specifically for online marketing purposes:
Quality content is necessary throughout every phase of an online marketing campaign for both websites and social media. Through the use of social media, blogs, and landing pages, you can increase the number of people who know of your products and services. The key is regular production of content for topics related to your industry along with distribution to effective channels. A single blog post once per year is not enough to generate much interest, but a regular blogging campaign of multiple blog posts per month can result in increased traffic and awareness.
Content Production to Promote Your Business
Regular content creation can be a time consuming and challenging process and, while it’s not easy to constantly come up with something new to share with your fan base, it’s definitely worth the effort. Regardless of what type of business you own or the products and services you offer, there will always be a content marketing strategy that can help you achieve your goals. The key to find the right strategy is to first identify what interests your customers. Using that knowledge you can then produce articles, videos, and images about those topics to keep your customers engaged.
A few examples of web content for various types of business:
A local beauty salon can write blog articles about the latest industry products and trending celebrity hairstyles. The products mentioned could be ones the salon is currently stocking for sale and the hairstyles could be styles that the salon could recreate for clients.
A pet shop could create videos of dogs playing along with pictures showcasing the latest dog clothes and pet accessories. The dog videos could be of dogs that are available for adoption and the clothes and accessories could be available for sale in their online store.
A restaurant could create an eBook of recipes, along with cooking videos created by the head chef. The recipes and videos could be lite versions of available dishes at the restaurant.
If the production of content is the first step, the second step is distribution. Where can you find an audience for your articles, videos, and images? There are traditional distribution platforms:
By distributing your content to interested parties, you encourage new customers to learn more about your products and keep existing customers informed about new developments with your business. Does your business have a content marketing strategy? If not, look to create one that includes details for both content creation and distribution. Well written and strategically distributed content always delivers multi-dimensional benefits for any business. If you are a business owner looking to expand your wings online, content writing and distribution will help you achieve growth. To make the process easy, consult with an expert internet marketing company. They will have the resources to manage the entire process for you, blending websites, SEO, content production (including articles, images and video), and content distribution together into an affordable monthly package.
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