Pay Per Click Advertising, otherwise known as PPC, is a modern internet advertising method used to drive targeted traffic to a website.
Businesses most commonly utilize PPC advertising to buy listings on Google and Bing. These paid ads then appear in the search engine alongside other non-paid search results. Since ads are sold at auction, your individual bid determines how high your listing appears on the page. The cost you pay per click varies greatly depending on your industry and other factors, such as the quality of your website and advertising copy.
Any time a potential customer clicks on your PPC ad while searching, they are sent to your website and arrive on what’s called a “landing page”. This is a page that is relevant to your visitor’s interests and helps convert those visitors into a lead or sale. Some of the many advantages of pay per click, when done correctly, are:
You can begin to generate new customers almost immediately
You have complete control over the days or hours your ads are displayed
You can use a vast array of media to market your business including videos, images, custom website pages, and online stores
It is possible to track the effectiveness of your ads in detail
PPC ads costs a fraction of what you’d pay with other forms of paid advertising
Since your marketing budget is delivered to a highly targeted group, your return on investment is much higher than with other forms of paid advertising
The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Through the use of keyword phrases, PPC campaigns limit the visibility of your ads to only those customers in your target market who are searching for your products or services.
Working with an experienced internet marketing firm to build your next pay per click campaign can maximize your return on investment and stretch your marketing budget further. When using the right combination of complex Google Adwords configurations, keyword strategies, advertising copy, and website design techniques, a PPC advertising campaign can be an extremely powerful and cost effective way to increase profits.
Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that will make it easier to find information about your business online. SEO serves as the backbone of every successful internet marketing campaign you run and can help to increase website traffic and sales.
In order to create a powerful SEO campaign, an SEO team will determine the composition of your industry, the makeup of your customer, search statistics, and the advertising media that you plan to target such as Google Search or Facebook.
Next, the SEO team will analyze your domain name and server, advertising copy, website content, code, and structure. Good SEO will improve the appeal of your website on search engines, making it easier to match what you do with the customers who are searching for you.
An effective SEO team consists of a professional website designer, developer, internet marketing expert, and content writer. These professionals create articles, videos, and other interesting content to increase lead generation.
The quality of your SEO has a profound impact on the success of all of your paid search engine marketing campaigns. If your goal is to attract more customers from the internet, having better SEO than your industry competitors and maintaining your SEO campaign on a regular basis is crucial.
The Social Network Princess with seenBEST Web Design talks about: What’s Hot in Social Media? In this video learn how Nolan Daniels in Arizona fooled hundreds of thousands of people online into thinking he was the winner of a $500,000,000 (five hundred million dollars) lottery jackpot. All he needed to pull this off was a little bit of photo editing magic and his Facebook account.
The Social Network Princess with seenBEST Web Design talks about: What’s Hot in Social Media? In this video learn about a couple who took a series of pictures shaving their heads together. The pregnant wife has been diagnosed with cancer and will need to start chemotherapy, so her husband decided to shave his head bald and do it with her to show support.
The entire staff at seenBESTextends our sincere appreciation to the members of the Chandler Chamber of Commerce and others who came out last week to celebrate with us. Our ribbon cutting and open house mixer was truly unforgettable! Everyone had a great time! Here is some pictures of the event:
How can seenBEST Web Design, Arizona’s best website design and internet marketing company, help your company grow?
You want to stand out from the competition. With the best website, you’ll get seen by the right people. The problem is finding an experienced team of web professionals that can provide high quality services at affordable prices. seenBEST provides comprehensive solutions for all your website and internet marketing needs. Let’s look at what’s involved in getting a website design you’ll love and a marketing program with proven results for the best return on investment.
You can’t get more business until you attract more web traffic. Sure, a pretty website is great, but you can’t grow without a professional custom website, web application development, content management, and social media, integrated with marketing and lead generation strategies. You can make your site stand out in your industry and be found by appealing to your ideal customers and presenting a professional appearance.
First, you need a functional website design that considers all the features of the site that your visitors need and expect…that’s how you get them to take the action you want –sign up…call…buy! Then, apply search engine optimization and marketing strategies to generate new leads and increase sales, and pull it all together with storyboards to see the whole picture. At this point, you’re probably thinking … With all these things to consider, I need a team!
That’s where seenBEST can help. Our team can build a custom website as the centerpiece of your online marketing strategy. From small businesses to corporations in any industry, seenBEST produces professional websites that showcase your business as the best in your industry, with high quality at affordable prices. Having the perfect website is important, but it’s not enough. You need an internet marketing strategy that drives the right people to your site, so that you can achieve your desired return on investment.
To make your website stand out from the competition and get seen by more people, you can’t rely on traditional marketing programs. This is where many businesses get hung up. To get results online, you need search engine marketing, traffic building, social media campaigns, and web analytics. seenBEST gets you to the top of search engine rankings with search engine optimization based on keyword research. That’s how ready buyers get to your site. It takes quality content such as blog articles, website text and landing pages, an integrated social media campaign designed to target the right people and increase visibility, and professional videos that market your business and bring in new customers.
seenBEST is Arizona’s best website design and internet marketing company. Our local team of experts is ready to help. Don’t lose another day of sales. Why not call for a free consultation now? Call 480-256-9010 and learn how you can make your sales grow!
While many business owners know that it’s important to create and update website content on a regular basis, very few actually follow through with the task. The main reason why businesses fail to produce new content is time, most companies simply do not have the time necessary to invest in content creation. Another is a lack of ideas, most businesses have not created a content marketing strategy to help them plan out the creation of content.
However, a lack of fresh content can be a serious problem when it comes to business growth. Without fresh content, your website will quickly fall out of date in the eyes of major search engines, including Google. That can cause traffic flow problems and will make it easier for your website to fall behind the competition in search engine rankings. Additionally, your website and social media properties will become stale to visitors and potential customers.
A good content marketing strategy for any business involves the creation of new, high-quality content on a daily, weekly, or monthly basis. This helps your business a number of ways, mainly:
Existing customers will check back to your website and social media properties often to find out what’s new
Your website will perform better in major search engines and will position higher than your competitors
Potential customers visiting your website will be more inclined to purchase your products or services if the information is recent and relevant to their needs
Website visitors fall into two categories. They either want new information or they want a product or service.
Products and Services
In the case of selling services, content creation involves the creation of helpful information and media that explains your services, what you do, and how you can help. Potential customers want to know if your service fits their needs and how much money your services cost. If your website provides regular and fresh content concerning your services it will be more likely to help you close a sale.
In the case of products, potential customers want to know everything about the product. They want to see images and videos of the product, and they want reliable descriptions and technical specs. It’s also helpful if you provide a place for customer reviews. Customer reviews do count as fresh content for a website, and they provide valuable information to other potential customers.
People are always looking for new information on a wide variety of topics. Some individuals want to know more about business or personal finance. Others want to know how to remodel their homes, decorate and fix minor repairs. Still, others are looking to broaden their overall knowledge or be entertained by blog articles.
Keep in mind that every unique individual is looking for specific answers to their own angle on a question. That is why content creation should be an endless process for your business. The more content you produce better prepares your website to answer a broad range possible of questions presented by people searching, which leads to an increase in website visitors. After they visit, providing those visitors with quality information on the topics they are searching for could translate into increased leads and sales.
Social media is a great place to share ideas and keep your friends, family, coworkers and potential clients and customers up-to-date, but it’s useless if you have nothing new to share. When you have no new links, videos, information or discounts to share you stop updating your webpages and chances are good that you’ll also stop updating your social media pages. A content creation strategy ensures that you will always have regular content for your website, which in turns fuels content for your social media channels.
Since many businesses lack the time and often the internal resources to produce fresh and relevant content for websites and social media, hiring an Internet Marketing firm can help dramatically. A good internet marketing firm can first sit down with your business, learn about your customers, and help you develop a plan to generate fresh and appealing content. The Internet Marketing firm will can utilize a team of professionals that is almost always unavailable to a small to mid-sized business. The team will often include a content writer, advertising professional, videographer, photographer, website designer and web developer who all work together to produce interesting new:
Articles and blog posts
Graphics and photographs
Contests and promotions
When you hire a professional Internet Marketing firm to help you implement a content marketing strategy you free up internal time and resources for other projects, saving time and money. The fresh content these professionals produce will help your business remain competitive, attract new visitors, and successfully contribute to the overall growth of your business.
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Specializing in website design and internet marketing services for these Arizona cities: Apache Junction, Ahwatukee, Carefree, Cave Creek, Chandler, Chandler Heights, Fountain Hills, Gilbert, Glendale, Higley, Laveen, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale, Tempe