Bing Maps just got better! The developers of Bing Maps have announced improvements in their driving directions after making a change in the algorithm.

Click here for Bing Maps

The newly enhanced Bing Map now relies on a Customizable Route Planning algorithm, replacing the Dijkstra algorithm previously used. Two major advantages of the new algorithm are:

• Speed. The new algorithm works twice as fast as the older algorithm in computing driving directions.
• Alternative routes. Up to three alternative routes are now provided for the convenience of the surfer.

Microsoft’s Chris Pendleton says the increased speed and availability of alternate routes definitely makes the new algorithm a powerful one. Bing Map hopes to grab some market share from Google.

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Our focus is local – Website design Scottsdale and the Phoenix metro area

Statistics suggest that one of the top reasons a website ranks low in search results is poor web design. As a website manager, you may find it difficult to attract sufficient traffic and become disappointed with search engines for not ranking your webpage higher. Employing search engine optimization techniques and being aware of ongoing changes to Google’s search algorithms are vitally important. To give your site the visibility necessary to generate high web traffic, consider seeking the expertise of professional web designers, such as seenBEST Web Design Scottsdale.

Our focus is local – Website design Scottsdale and the Phoenix metro area

Professional web design will:

• Improve page rank or Google rank
• Provide greater web exposure and generate high traffic
• Increase sales
• Increase revenue
• Increase conversion ratio by providing superior content
• Eliminate paid advertisement expenses
• Produce long-term revenue from promotions
• Give your website the best chance of reaching number 1 rank

Our focus is local – Website design Scottsdale and the Phoenix metro area

Search engine marketing strategies can successfully elevate the Google page ranking. These include:

• Keyword marketing
• Content writing and content development
• Link building
• Social marketing or Social Media Optimization (SMO)
• Article marketing
• Video marketing (including YouTube and Metacafe)
• Facebook and Twitter marketing
• Link wheel (including marketing on web 2.0 sites)
• Other strategies under Search Engine Optimization

Our focus is local – Website design Scottsdale and the Phoenix metro area

Just investing resources on SEO does not guarantee your site will reach the top of Search Engine Result Pages (SERPs). Did you know that using too many keywords in your content can actually backfire and pull your page down the Google ranking ladder instead of pushing it up? In fact, excessive or exaggerated use of keywords or undesirable use of non-relevant keywords can even get your site banned under Google’s black hatting policy. The professionals at seenBEST Web Design Scottsdale will make sure you avoid the traps and keep your site moving up.

Every website owner wants his page to be at the top of the rankings. However, no designer can guarantee the number 1 spot since Google’s algorithmic process depends on a number of variables and unknown factors, all constantly changing. But the right design, constantly monitored and tweaked, can guarantee you a gradual improvement in page rank. The number 1 spot can belong to only one site, but any spot in the top 10 is effective to gain exposure and business. seenBEST Web Design Scottsdale will make sure your website moves up the ranking ladder. With the right combination of technique and tweak, and a little bit of patience, your page may steal the crown and become the number 1 ranked page. Call seenBEST today for a free consultation and start your climb to the top!

If you have a website now but it’s not topping the search results page, then it’s time to invest in strategic Internet marketing. Business crucially depends on marketing. To make a profit, you need to develop a marketing strategy to attract the right customers and keep them. In years past, the strategy combined physical location, signage, TV and radio ads, newspaper and Yellow Pages ads, fliers, and other print media. Today, people make buying decisions by searching online to find everything from armoires to zhu zhu pets, from accountants to zumba classes. So your marketing strategy needs to have a strong Internet component.

How will strategic Internet marketing help your business?

Your website can powerfully market for you 24/7. A well-designed website can be your most rewarding business-generating investment when used as the cornerstone of your strategic online marketing campaign. A carefully planned campaign will create awareness, build trust, and develop leads, which will result in increased sales and repeat business.

An Internet marketing campaign should begin with an effectively designed website and be integrated with:

• SEO. Your website needs to rank well on search engines to be seen. SEO keyword strategies help improve your ranking. For local companies wanting local business, be sure to include your city or neighborhood in your keywords.
• Social media. Facebook, YouTube, Twitter, LinkedIn…social media marketing is perfect for small businesses with limited budgets. The more “friends” and “followers” and “connections” you get, the more people will see you.
• Pay per click advertising. Ads placed on the right websites with the right customers and lots of traffic can be a very efficient method of promoting your business.
• Content. Fresh content added frequently, at least once a week, increases your search ranking and attracts new customers.
• Blogs. Blogs are one of the easiest ways to drive people to your site. Add to your blog at least one-two times weekly. And comment on other blogs so you can link back to your website, another way to improve your rankings.
• Online promotions. Everyone loves a deal. Drive people to your site with specials only available online or only advertised online.
• Email marketing. Your email list targets only the people who want to hear from you. Use an appealing subject line, persuasive content, and a call to action to convert more readers to customers and to grow your email list.
• PR. Submit press releases to multiple online PR sites for more visibility.

Five ideas to get your strategic Internet marketing campaign moving

1. Invest in pay per click advertising. Google rankings are either “organic” (resulting from its algorithms) or “paid” (such as pay per click ads).  Organic search can take many months, even years, to get you to the top – if ever. With pay per click advertising, you get higher and immediate Google priority ranking.
2. Create an SEO content strategy. Make a list of the keywords that you would like the site to rank well on, then take a look at how to insert those keywords throughout your existing content. It’s possible to overuse keywords or use them inappropriately – Google’s “black hat” policy looks for misleading use of keywords and can ban websites from their search results.
3. Create new content. Regularly updated content, such as articles and blog posts, help a site rank well. Google prioritizes sites with frequent updates, assuming they must be more relevant. The number of incoming links from external sites is a huge way to climb in search rankings, so get other sites to link to your great content.
4. Advertise on Facebook. Facebook offers small companies an advertising package that provides a more targeted campaign for companies on a low budget. With over 400 million active users logged on to Facebook in any given day (Source: Facebook’s Press Room), a well planned and executed Facebook ad campaign has proven to be a cost effective method of marketing a small business.
5. Create and execute a social media marketing campaign. Use Facebook, Twitter, LinkedIn, and YouTube to engage in conversation with your customers or prospects. Keep in mind that the conversations should not, for the most part, be a sales pitch.

Internet marketing success requires patience

One critical ingredient in a successful Internet marketing campaign is patience. The results of your efforts take time and require constant monitoring and analyzing. An Internet marketing expert can help you develop and maintain your campaign to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona, has extensive experience in all aspects of Internet marketing and will work with you to design an effective campaign. Call seenBest Web Design today and learn how strategic Internet marketing can work for you!

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The Arizona Directory is your resource to shop Arizona local companies. Need a realtor, an accountant, or want to purchase gifts for that special occasion from a business you can trust?

Featuring a complete collection of social media and website links, you can use the Arizona Business Directory to research local businesses before you buy. Connect with Phoenix area, Scottsdale, Tucson, and Flagstaff businesses today.

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Where are today’s consumers going to search for information about products and services they’re interested in buying? They’re going to the Internet. In fact, 282 million Americans will use the Internet in 2012. More people go to the Internet to find local business information than any other resource, including newspapers and yellow page ads. And nearly 8 out of 10 Internet users – over 225 million Americans – are using the Internet to make buying decisions (Pew Research Center). Forrester Research estimates consumers will spend $318 billion online in 2012 and $341 billion in 2013. If you want a piece of the multi-billion dollar cyber pie, you need a website.

There are plenty of excuses given by small business owners for not having a website:

 
“Yeah, but I’ve had a store in the same location for years. Almost everyone knows I’m here, and those who don’t can easily see my store from the street. Why do I need a website?”

You sell beautiful, original floral arrangements in Phoenix. How are people who don’t know you going to find you? Do people looking for a florist drive down streets until they find one? And if they’re from out of town ordering flowers for mom’s birthday, will they have the Phoenix Yellow Pages? Of course not! In today’s tech savvy world, people search online for “Phoenix AZ florist” and find 483,000 results! Four hundred and eighty three thousand! You may have a great location, but how much more business could you have that you’re handing to your competition because they have a website and you don’t?

“Yeah, but word of mouth is the best marketing. I’ve done it for years and it still works for me.”

You own a shoe repair business in San Diego, and you also repair suitcases and other leather goods. How often do people get their suitcase repaired? Almost never. What’s the chance that their friends will know to refer them to a shoe repair store? Highly unlikely. Word of mouth just isn’t going to do it. To find a specialty business today, people go to the Internet. Will your shop be included in the 807,000 results for a search on “San Diego suitcase repair”? How in the world would anyone know to call you and give you their business if you don’t have a website?

“Yeah, but we’re just a local business; why do we need a website?”

“Yeah, but I don’t have time to learn how to build and maintain a website.”

“Yeah, but it costs too much to have someone design a website for me.”
There are plenty of “Yeah-buts” and excuses for not having a website, but the reality is that websites are today’s marketing tool, just as the yellow pages were yesterday’s tool.

• If your competitors have websites,
• If you want to grow your client base,
• If you want to increase sales,
• If you want to reduce marketing costs,
• If you really want to grow your business in 2012,

then it’s time to employ the marketing tool that reaches consumers in 2012: You need a website.

Make sure you experience all the benefits of a website. Just as a well designed website can grow your business and establish your reputation as a respected company, a poorly designed website can hurt your business and your reputation. Contact the web design experts at seenBEST Web Design in Phoenix for a free consultation and learn how the right website can take your business to a higher level of revenues and success.

Arizona Website Design Services include (but are not limited to) the following cities:

• Website Design Scottsdale AZ
• Website Design Phoenix AZ
• Website Design Ahwatukee AZ
• Website Design Chandler AZ
• Website Design Tempe AZ
• Website Design Gilbert AZ
• Website Design Mesa AZ

Call now for a free consultation: (480) 256-9010

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A CASE STUDY IN VIRAL SOCIAL CONTESTS and GIVEAWAYS.

seenBEST Web Design is currently running a Show Me the Money! giveaway.

The Goal: Increase social metrics (+1, Page Likes), social connections, and backlinks for on-page SEO.

The Offering: Something appealing to just about everyone ($100 in cash) to encourage participation.

Best Case Scenario: The sharing goes viral and results in viral growth due to participation/sharing.

 
Starting Monday we will begin the process of driving targeted traffic to the page.

 
Making it Work for You:

When done correctly, contests that use social media for distribution are a great way to increase visibility for your business. In our example, we have put together a website page and have used modern tools to blend together sharing on both Google+ and Facebook.

When done from within Social Media itself, your reach is limited. Hosting your content on an external website page allows you to blend together multiple social networks for a single contest.

seenBEST Web Design can help you get a social media marketing contest off the ground in a number of ways:

• Help you brand the contest with a memorable theme
• Develop a landing page for your contest on an existing website (or create a new website page for you)
• Tie together various social tools into a single package (Google+, Facebook, Twitter)
• Drive affordable yet targeted and effective traffic at your contest page to get involvement
• Track results

 
Contest website example page: http://www.seenbest-web-design.com/show-me-the-money.php

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