Hi, I’m the Social Network Princess with seenBEST and today we’re going to answer the question:
What is the Benefit of a Custom Website Design?
A custom website, unlike a do-it-yourself-website, is a website that has been created by a professional team.
As a business owner, you want to have the best website to represent your brand. That’s what you’ll get when you hire experts who have dedicated their lives to helping businesses successfully advertise online.
By hiring an expert team, you’ll be able to focus on managing your business instead of stumbling through the complicated process of website design and internet marketing.
Bring in more customers! Having a professional website gives you the competitive edge, and will convince potential buyers to choose you over the competition.
Getting a custom website for your business is as simple as meeting with seenBEST to discuss your ideas. We handle everything from start to finish, all you have to worry about is taking care of your customers.
seenBEST provides comprehensive website design, web development, and internet marketing solutions. If you have any questions about how we can help you get your business found online, call us at (480) 256-9010 to schedule a free consultation.
Welcome to 2013! The internet and mobile revolution has brought on many changes to business marketing strategies. Advertising that once worked splendidly has lost impact due to the changes in the way consumers communicate and seek out information. Many people, for example, forgo a home phone and every member of the household has a cell phone. With the advance of computers, laptops, tablets, and smartphones in virtually every aspect of our lives, people are reading more of their information from online sources than any other. This changed reality has resulted in an array of new and inexpensive advertising opportunities that allow you to reach your target audience any time day or night, no matter where they are or what they are doing, and in more personal and meaningful ways.
Technology is everywhere: At home and work, when playing and shopping, sitting down and on the go.
Companies that are slow to embrace new technologies and continue to focus their advertising budgets on methods that worked decades ago are being quickly outpaced by more modern competitors. As a result, they are losing potential customers every day. A business with outdated advertising practices that wishes to remain competitive must modernize and optimize their advertising strategies to eliminate ineffective marketing methods. In most industries, increasing the effectiveness of marketing investments means embracing the digital era and moving their advertising efforts to the internet.
How can a business, currently entrenched in marketing methods that worked a decade ago, take advantage of the upgraded advertising opportunities available to them and get ahead digital era? This article is designed to detail four obsolete business marketing methods, why not to use them for your modern business, and how to replace them with more effective advertising technologies. Stop wasting your money on advertising that simply does not work. Abandoning these four obsolete methods of traditional business promotion can lead to an increased return on investment when they are switched to more cost-effective methods online.
Telemarketing, or cold calling, was a popular form of marketing for many years. The concept works similar to door-to-door sales, only over the phone. Simply obtain a list of potential clients, call them at their home or business, and read a professionally written script. Ideally, the phone calls are made quickly with minimal talk time, with an attempt to talk to as many people as possible while minimizing rejections.
This may sound like a great marketing strategy, however, there is a major downside. People generally have become annoyed with these types of calls. When the concept was fresh, people happily answered their phones and many of them would listen to what you had to say. In today’s world, people are used to communicating quickly and have access to a wealth of information digitally, eliminating the need to learn about products or services over a forced and disruptive telephone call.
In addition, call screening and gatekeepers have become common. Digital telephone systems exist that screen out calls from unwanted parties. With the increased use of smartphones, many people have downloaded apps specifically designed to identify and block telemarketing calls. Because of all these factors, it is unlikely that your target audience will be reachable by phone, making telemarketing obsolete.
Use social media to your advantage for a much improved, non-intrusive way of reaching potential customers. A professional marketing campaign on sites such as LinkedIn or Facebook can help your business target and reach out directly to people who have already expressed interest in or a need for your services. With the use of marketing content such as website landing pages, infographics, and videos, you are able to provide useful information and advertise your business to potential clients. In general, people are more receptive to companies they find via their favorite social websites, especially when they recognize one of their friends as having ‘liked’ or endorsed your business in the past. This form of promotion is inexpensive for the value and, when done correctly, can produce a much higher return on investment than telemarketing.
Direct mail is one of the oldest forms of promoting products or services. Businesses gather a mailing list of potential clients, usually tens of thousands, and put together a clever letter or post card. This method is most commonly used for coupons, store newsletters, or as a way to inform people about new products. The material is then mailed to the target client’s home or business address. Often times a single ad from one company is combined with dozens of ads from multiple companies, resulting in a single mailer of ads sent via bulk mail to the advertiser’s targeted list.
Direct mail has another term associated with it: “junk mail.” These mailings often go directly into the trash can and are often not read. This creates an inconvenience to the client and is a waste to businesses. It can become expensive to print and distribute high color advertisements via mail, so it is important to see a high return when using them. Unfortunately, “Junk mail” does not usually result in a high sales return.
In addition, the United States Postal Service has begun to limit its services, offering limited services on Saturday and no service on Sunday. In recent years, the mail industry has seen a seen a heavy decline is overall sales. Businesses are now limited to advertising via this method Monday through Friday, the busiest days of the week for most people and the days where they are least likely to have time to sift through disruptive advertisements. Plus, if addresses are written incorrectly or the client has moved, it is even less likely they will see the advisement. High cost, poor targeting availability, and low return on investment has made advertising by direct mail obsolete.
The better solution to reach tens of thousands of people in a cost-effective way is by building an internet marketing strategy using video and social media advertising campaigns on popular sites such as Facebook, Twitter, Google+, and YouTube. Advertising via social media allows your businesses to reach targets based on highly specialized criteria, narrowing down your targeting to people who are specifically interested in your message. This form of business promotion is far less limiting than a piece of paper, giving you the opportunity to present your potential client with videos, long pieces of information, images, or interactive content. This can be used to create an overall deeper relationship with the client, giving them a greater sense of loyalty to your brand. “Going Green” with your advertising will not only result in less wasted paper and an overall better outlook for the environment, it will also result in lower marketing cost with a much higher return. And, unlike sending “junk mail” with the USPS, there’s nothing to print, no postage to buy, and you can reach people any time day or night, seven days a week.
The yellow pages within a phone book are a listing of all the businesses in a particular area organized by category and name. Businesses can buy ad space for their respected categories, up to a full page, in hopes they will catch the eye of the person seeking the type of service or product the company offers. Phone books with yellow pages are often dropped off at a telephone customer’s home or business address, usually in a bag on the ground near the door.
People readily access most information online or on the go with a cell phone, making an advertisement in the phone book yellow pages rather ineffective. The printed copies of business directories often make their way into the trash bin immediately upon delivery. While many yellow page directory services have created online versions to go along with the printed book, these are equally as ineffective. No one uses business directories to locate information on products or services, preferring instead to directly search for information on a search engine such as Google or Bing, or via social search in Facebook. Due to the high cost of advertising in yellow page and directory services, and the dwindling number of people looking to them for answers, the Yellow Pages are obsolete when it comes to advertising your business.
People go directly to search engines to search for service providers in their area, and use search engine relating mapping services provided by Google or Bing to locate products or services nearby. Creating search engine listings and having a modern website listed in online search is vastly superior to yellow page advertising. With search marketing, instead of a small, single advertisement on a piece of paper, you are able to drive interested customers to a website full of robust pages of information, contact forms, interactive media, videos, and integrated social media components unique to your business. As a bonus, search engines are available on the go, so potential clients can find you while on the road and away from home. In addition, these searches are conducted using keywords typed in to a search box, allowing you to laser focus your advertising to only those people who are most likely to need your products or services. Search engine marketing provides your business with a quick, accurate, round-the-clock advertising method, helping you drive interested clients straight to your location or website.
Newspaper and Magazine Ads
Newspapers and magazines are a common place for advertisements, especially for local products or services. Each newspaper or magazine is printed and distributed to thousands of client’s doorsteps on a daily, weekly, or monthly basis. The ads can be placed in a number of different sizes ranging from as little as one forty-eighth of a page to a two page ad, depending on the paper.
Print newspapers and magazines are becoming less and less common. It’s a dying industry with rapidly shrinking readership. This is due to the ease of finding information, including news, online. Many traditional newspapers are no longer existent or have moved their operations online in the form of dedicated blogs or E-newspapers. Most magazines have replaced printing in favor of digital copies that incorporate video as well as images.
Traditional newspaper ads can also get quite costly depending on the size of the ad and the following the newspaper has. While small ads are often available at a reduced cost, they may be overlooked by readers depending on the placement. The traditional paper size is 15 by 22 and a half inches, and one forty-eighth of that amounts to a tiny ad space, a little over an inch. The fact that readership of printed magazines and newspapers has declined, and your tiny ad often blends in with the page and is seldom seen, makes advertising in paper newspapers and magazines obsolete.
Online display advertising allows you to publish high quality color advertising images and online videos to targeted websites at a fraction of the cost of a printed ad in a newspaper or magazine. Many of these websites are visited on a regular basis by your ideal customers, so a steady flow of potential clients will see your ad. In addition, online display ads can link those viewers directly to your website, putting them just a click away from a wealth of information about your products or services. Display advertising allows you to target readers with a particular focus, making it possible to specialize further and show your ad only to people who are likely interested in what you offer.
From a creative standpoint, this type of promotion is far less limiting. It is possible to have full color, beautiful ads for your business, where as a traditional newspaper will usually limit the ads to black and white or low-quality color ink. This means that not only are you targeting potential clients effectively, but you are creating more interactive ads that allow you to engage your target audience in meaningful ways. Display advertising ultimately provides a higher return on investment than printed newspapers and magazines, allowing you to provide more relative, higher performing ads for less.
In addition to all of the benefits outlined above, there are several additional reasons why digital advertising methods via search engines, websites, and social media far outpace telemarketing, direct mail, yellow pages, or newspapers and magazines:
Advertisement Performance Tracking and Analytics: Internet advertising provides the ability to measure advertising effectiveness. You can quickly compare cost vs. performance via mechanisms that track the number of times your ads were viewed and the number of times they were acted upon. Detailed performance tracking makes it easy to determine if your advertising is working or needs to be adjusted.
Advertising Campaign Scheduling: Online ads can be scheduled to run according to your precise needs. You can run ads at only certain times of the day, certain days of the week, or start and stop advertising as necessary based on the needs of your business.
Detailed Control Over Budget: With internet advertising, you are not trapped into a pre-determined set price for your ads. You can allocate the budget that’s right for your business at the time, and increase or decrease your advertising budget as your goals change.
This is the dawn of the digital age. Looking at your business advertising plan and reallocating it now is a wise decision. While finding the most effective marketing strategy for your business can be a difficult task, eliminating useless business advertising methods is a good first step towards that goal. If your business is investing in any one of the aforementioned methods, you are probably wasting your money that could be better invested online. Add up how much you are spending monthly and yearly on useless business advertisements and write that number down. That’s the amount of money you should be investing into high impact internet advertising instead.
It’s common sense to advertise where your potential clients are, and chances are good that most of them are online. Roughly 80% of Americans use the internet for an extended period of time on a daily basis, and that number continues to grow each year. Compare to the only 23% that read printed newspapers on a semi-frequent basis. Because internet advertising is significantly less expensive than traditional marketing methods, and most of your competitors haven’t yet figured this out, promoting your business digitally will yield higher results. Get started now to help establish your company early on and gain the competitive edge.
So, what’s the next best step after making the decision to replace outdated advertising with digital marketing? If you want quick and reliable results, find an expert internet marketing company in your area that is knowledgeable in the pros and cons of marketing your business online. These firms can help you create a new, custom marketing strategy based on a professional website, content marketing, display advertising, social media ads, search engine optimization, search engine marketing, and interactive online videos. The right company can help your stand out from the competition, allowing you to grow in a modern and highly-effective way.
Hi, I’m the Social Network Princess with seenBEST and today we’re going to answer the question: What is… SIXTY-FOUR THOUSAND?
Sixty-four thousand is the number of monthly searches for Auto Mechanics in the Phoenix area. That’s a lot of people who are searching for someone to fix their car. If you own an auto repair shop, and you’re not marketing to those sixty four thousand searches per month, you’re losing potential customers to your competition.
This high volume of searches for local businesses happens in every industry. For example, each month in the Phoenix area:
34,000 people are searching for Realtors
52,000 people are searching for Dentists
47,000 people are searching for Lawyers
and 5,400 people are searching for a Landscaper
Whatever your industry, thousands of people are searching for you every month. We can help you capture that business.
We build you the best website, enhance it with calls to action, optimize for search, and employ expert search engine marketing techniques that place you on top of the competition. Get found when customers search for your products or services, get seenBEST.
seenBEST provides comprehensive website design, web development, and internet marketing solutions. If you have any questions about how we can help you get your business found online, call us at (480) 256-9010 to schedule a free consultation.
The Social Network Princess with seenBEST Web Design talks about: What’s Hot in Social Media? In this video, read about the Harlem Shake, a new dance craze on YouTube. With millions of video views in only a week, the Harlem Shake is definitely making an impression in social media. Could this turn out to be bigger than Gangnam Style? Either way, a lot of people are having tons of fun trying out new dances and disguises!
Have you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.
Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.
How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:
Go back and make note of every advertising method you have ever tried in the past
Now examine and make note of all of the current ways you are spending money to advertise your business
List each marketing type above in a spreadsheet
For each method in the list, write down the total amount of money spent on that advertising method to date
You should also calculate in the cost of time allocated by staff members to the total amount spent for each
Now add up how much projected revenue you’ve gained from each of those methods to date
Including recurring revenue from clients who found you via that one method but used your services multiple times
Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:
How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:
The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.
Focus on the Positive to Improve Your Advertising
To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.
Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.
Thank you for your interest in seenBEST. If you are looking for the best website design, affordable advertising solutions that will help you increase sales, or intelligent social media and web application development…
seenBEST will amaze you!
We are locally owned and operated, and dedicated to providing you with high quality service at competitive prices. Unlike most unreliable internet marketing companies out there, we never trap you in lengthy contracts with cookie cutter solutions that don’t work. At seenBEST, a web expert meets with you to learn details about your business, goals, unique challenges and expectations.
Our professional team then uses this knowledge to provide custom, high impact solutions perfectly designed for your specific needs and budget.
Get seen BEST and gain the competitive edge online. To find out why we are the BEST choice when you need to get seen online, submit the form on our homepage for a free copy of our book @ www.seenbest-web-design.com
Then make your next web project as simple as a free consultation with our expert team.
The Social Network Princess with seenBEST Web Design talks about: What’s Hot in Social Media? In this video, watch a cute Volkswagen Commercial about a dog who takes his owner on a test drive. This would have been a great Superbowl commercial, but was released and first started getting hot in social media prior to the Superbowl commercial frenzy.